Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results.

Key Takeaways:

- Why affiliate marketing is a growing sector for publishers

- How Pace PR integrates PR with affiliate marketing effectively

- The importance that thought leadership plays at Pace PR

Episode Timeline:

2:00 How Lindsay's background in magazines helps with affiliate strategies

3:30 Strategies that are currently working in affiliate right now

5:45 How to get niche sites on your radar

7:45 Understanding your client's goals

9:15 Not all affiliate publishers are created equal

12:30 How does Pace choose influencers?

14:30 The benefit of using micro-influencers

16:00 Why is Pace so good at affiliate marketing?

19:30 Lindsay's thought leadership philosophy

This episode’s guest:

• Pace Public Relations

• Pace PR on Instagram

• Lindsay Ferraro Bennett on LinkedIn

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