• #82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group

  • 2024/12/16
  • 再生時間： 38 分
  • ポッドキャスト

#82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group

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  • What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency search consultancies. Learn how a serendipitous flight led to the creation of Mercer Island Group, his lessons from turning around the Pringles brand, and why fostering chemistry between teams is vital for innovation and growth.

    What’s in this episode?
    • Why short-termism is a growing challenge—and how to refocus on long-term brand building.
    • Tips for creating meaningful client-agency relationships that stand the test of time.
    • How training gaps are impacting the marketing industry—and what we can do about it.

    Brought to you by Mekanism.
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あらすじ・解説

What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency search consultancies. Learn how a serendipitous flight led to the creation of Mercer Island Group, his lessons from turning around the Pringles brand, and why fostering chemistry between teams is vital for innovation and growth.

What’s in this episode?
  • Why short-termism is a growing challenge—and how to refocus on long-term brand building.
  • Tips for creating meaningful client-agency relationships that stand the test of time.
  • How training gaps are impacting the marketing industry—and what we can do about it.

Brought to you by Mekanism.
続きを読む 一部表示

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