Soul & Science: Fast Forward Your Marketing Mind

著者： Mekanism and Jason Harris
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  • サマリー

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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あらすじ・解説

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

Brought to you by Mekanism.
2024 Mekanism
アート マーケティング マーケティング・セールス 経済学
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エピソード
  • The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)

    The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)
    2025/04/14
    From TikTok trends to viral campaigns, brands are constantly trying to tap into culture. But what actually defines culture — and how can brands engage with it in a meaningful way?


    This week, we’re re-airing a great conversation from April 2024 with Dr. Marcus Collins — marketing professor, best-selling author, and cultural strategist.

    Dr. Collins, author of For the Culture and former Head of Strategy at Wieden+Kennedy, has worked with brands like Apple, Nike, and even Beyoncé. In this episode, he breaks down the deep connection between culture and behavior — and how marketers can better understand both.

    You’ll learn:
    • How culture and marketing intersect to shape successful campaigns
    • The core elements that define culture and how we interact with it
    • How brands can show up with real cultural relevance — not just follow trends
    Brought to you by Mekanism.
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    47 分
  • Mini: Literature is Fashion’s Newest Muse

    Mini: Literature is Fashion’s Newest Muse
    2025/03/31
    What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word.

    In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.

    Key Takeaways:
    ✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
    ✅ Literary collaborations give brands more depth, substance, and cultural cachet.
    ✅ In a world of fleeting content, literature offers a timeless counterbalance.

    From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
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    4 分
  • Mini: How Trump's Tariffs Are Reshaping Brand Marketing

    Mini: How Trump's Tariffs Are Reshaping Brand Marketing
    2025/03/24
    What do Trump’s new tariffs have to do with your brand strategy? A lot.

    In this Soul & Science mini-episode, Jason breaks down how the latest wave of tariffs is creating ripple effects across industries—and what it means for marketers trying to navigate a rapidly shifting economy.

    Key Takeaways:

    ✅ Brands are reallocating budgets toward performance marketing as margins tighten.
    ✅ Expect a rise in “Made in America” messaging to appeal to patriotic sentiment.
    ✅ Companies will lean into transparency, explaining price hikes to consumers.

    From autos to electronics, tariffs are impacting more than just supply chains—they’re changing how we connect with customers.
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    5 分

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