Meet the man who built a thriving business without a website - purely through podcasting. Norm Farrar (The Beard Guy) shares how he went from being too nervous to MC his sister-in-law's wedding to hosting two successful podcasts. Discover the unique way he's built a loyal community through his show "Lunch with Norm," complete with a game show element that's given away over $500,000 in prizes. Learn why newsletters might be your secret weapon for audience growth, and how Norm's keeping ahead of the curve with AI-powered content creation. This episode is packed with practical insights for anyone looking to grow their brand through authentic content creation.

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🎙️ In this episode you'll discover:

• How Norm went from refusing to MC a wedding to hosting 650+ podcast episodes
• Why he built a successful digital business without ever creating a website
• The surprising way growing a beard transformed his networking success
• How the "Wheel of Kelsey" segment has given away over $500K in prizes
• The newsletter strategy that generates more leads than his podcast
• Why reducing podcast frequency actually increased audience engagement
• His innovative approach to using AI for content creation

Plus: The hilarious story of how setting his beard on fire became a branding opportunity! 🔥

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Links referenced in this episode:

• Lunch with Norm
• Norm's Newsletter
• The Marketing Missfits

Companies mentioned in this episode:

• Lunch with Norm
• Marketing Misfits
• AI Bot Summit
• AM/PM Podcast