Join host Sadaf Beynon on Podjunction Podcast as she chats with Steven Pemberton, an entrepreneur and podcasting expert who has appeared on over 100 shows. Discover Steven's journey from corporate life to podcast success and learn his strategies for using podcasts to boost business growth, engage audiences, and enhance marketing efforts.

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Timestamps:

0:00 Intro

1:51 Podcast Evolution

4:36 First Guest Experience

6:35 Importance of Storytelling

9:28 Diverse Guest Backgrounds

13:32 Balancing Storytelling and Advice

15:35 Leveraging Podcasts for Business

19:22 Guest Research and Interaction

23:37 Audience Engagement Techniques

28:53 Social Media Strategy

33:01 Successful Posts and Business Growth

36:47 Listener Connection and Feedback

42:40 Platform Prioritisation

44:55 Podcasting as a Business Tool

46:03 Where to Find Steven

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Key Takeaways:

1. Embrace Storytelling for Engagement: Steven emphasises the power of storytelling in podcasting. He suggests that sharing personal stories and asking deeper questions can draw out emotions from guests, which in turn resonates with listeners. This approach not only makes the content more engaging but also helps in building a connection with the audience.

2. Leverage Networking and Relationships: Steven highlights the importance of networking and building relationships through podcasting. He advises podcasters to engage with their guests beyond the recording session, exploring potential collaborations or business opportunities. This strategy has helped him grow his network and even find business partners.

3. Consistency and Authenticity in Promotion: Steven advises using personal social media profiles to promote podcast episodes, as this can help establish authority and attract more guests. He stresses the importance of being consistent and authentic in social media engagement, which can lead to business growth and a stronger connection with the audience.

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