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Ready to market your book without the guesswork? In this episode of The Author’s Edge, host Allison Lane breaks down three must-know marketing moves to help authors effectively connect with their target audience. Whether you're a debut author or an experienced writer, these strategies will help you grow your readership and increase book sales. Discover how to connect with your readers faster by following the trail blazed by successful authors in your niche. No more reinventing the wheel—just actionable steps to expand your reach.

What You’ll Learn:

• How to research where your ideal readers are already engaging and meet them there.
• Why collaborating with other authors can boost your visibility and build your audience.
• The secrets to crafting pitches that land you podcast features, media interviews, and event invitations.

Allison provides step-by-step guidance and actionable insights to help you avoid common pitfalls and create a solid marketing plan that works.

Resources Mentioned:

• Dr. Tara Cousineau — https://perfectionistsdilemma.com/
• The Perfectionist’s Dilemma: Learn the Art of Self-Compassion and Become a Happy Achiever -https://a.co/d/inME6Ho
• Podcast Research Tools:Listen Notes, Google, or Bing for quick podcast discovery.
• Connect with Allison Lane:
  • Website: https://lanelit.com
  • Instagram: https://www.instagram.com/allisonlanelit

Rate and Review:
If you found this episode helpful, share it with a fellow author who needs a smarter, faster way to connect with their audience. Don’t forget to rate, review, and subscribe to The Author’s Edge on your favorite podcast platform. Your reviews help us reach more authors like you and continue creating valuable content. Let’s keep your journey swift, strategic, and successful! 🚀

Time Stamps:
00:00 Introduction: Why Marketing is Key for Authors
01:00 Welcome to The Author's Edge
02:00 Move #1: Reverse Engineer Your Readers' Journey
06:00 Move #2: Partnering with Authors to Grow Together
09:00 Move #3: Crafting a Winning Pitch to Expand Reach
14:00 Wrapping Up: Taking Action on Your Marketing Plan

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