Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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There’s a reason we saved this one for Episode 10! It’s a long, hard, analogy-laden look at marketing strategy for coworking spaces—and a technical glitch means you don’t have to hear Taylor talk for the last 15 minutes of the pod!

Over the last few months, we’ve talked about ads, content, SEO, metrics, and more—but strategy is what ties it all together. This episode is your anchor.

In it, we talk about:

• The difference between business strategy and marketing strategy—and why you need both
• What it really means to be differentiated in your market
• How to be remarkable without resorting to gimmicks
• Why clarity is your strongest competitive advantage
• How to define your audience and know what they actually care about
• The marketing KPIs that should guide your decisions—not just make you feel good
• The real role of brand in a relationship-driven industry like coworking
• When to trust your gut—and when to check the data

Plus:

• Kevin breaks down the core tenets of marketing strategy in the coworking space
• Taylor calls out the things marketers love to overcomplicate
• We both talk through what’s working, what’s not, and what’s next

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Writing a blog for your coworking space doesn’t need to feel like guesswork—or a waste of time.

It’s one of the simplest, most effective ways to drive traffic, boost SEO, and stay top of mind. But only if you do it right.

In Episode 9 of 2 Marketers and a Coworking Podcast, we get into the blog strategies that actually move the needle—and how to create content that’s sustainable, searchable, and strategic.

We talk about:

• Why your blog should serve your business first—not some imaginary reader
• What topics matter most based on the intent of your audience
• The blog “barbell strategy”—quick-hit content + long-haul SEO plays
• Why keyword research is your cheat code (and how to do it in 10 minutes)
• What metrics to track besides pageviews
• How to know when it’s worth your time (and when it’s not)
• Frequency vs potency: how to set a cadence that doesn’t burn you out

Plus:

• Kevin breaks down the real ROI of content—even if it doesn’t “go viral”
• Taylor shares the framework we use to brainstorm topics for clients
• We both talk about the traps we’ve seen (and fallen into) when blogging for coworking

And we’re giving away a free blog writing course to help you get started without overthinking it.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Running ads for your coworking space isn’t about throwing budget at a platform and hoping for the best. It’s about knowing where to start, when to expand, and how to spend smarter—so every dollar drives results.

In Episode 8 of 2 Marketers and a Coworking Podcast, we discuss the levers that make ads profitable and the essential elements of a strong coworking ad strategy.

We talk about:

• Why Google search ads are (still) the fastest way to get leads (for now—we see you, AI!)
• The right order for your ad strategy: search, retargeting, prospecting—then everything else
• How much budget you actually need (hint: focus on cost per acquisition, not % of revenue)
• When it’s worth adding Meta, LinkedIn, or Display ads—and when it’s a distraction
• Why retargeting ads give you leverage (and how to do them right)
• The unexpected power of Craigslist and Facebook Marketplace
• Why branding matters when you’re not the cheapest option

Plus:

• Kevin shares the simple rule of thumb for knowing when it’s time to expand
• Taylor asks the “dumb” questions every operator should ask before spending a dime
• We both talk about why ads should sell the feeling of your space—not just square footage

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Want to take some of the most time-consuming parts of your coworking business—like nurturing and chasing leads, welcoming new members, or asking for reviews—and put them on autopilot?

Enter: email automations.

In Episode 7, we talk about why email is one of the highest-ROI marketing channels—and how automations help coworking spaces communicate the way people expect to engage today: with timely, relevant touchpoints that guide decisions and build deeper connections.

We cover:

• How to save time by automating manual tasks like lead follow-ups, member onboarding, and review requests
• How to reduce churn and boost retention by staying top of mind with existing members
• Why welcome emails, member onboarding, and Google reviews should be your first automations
• How to increase conversions with personalized, well-timed touchpoints
• Why automations help you build trust by delivering the right message at the right time
• How to use tags, segments, and custom fields to understand your audience better—and market smarter
• What high-performing coworking operators are doing right (and what others are still getting wrong)

Plus:

• We discuss real-world examples of how data from automations can shape marketing strategy
• Why a solid email strategy is worth the effort—and how to make it easier to implement

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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In Episode 6, Kevin and Taylor unpack what it means to adopt an e-commerce mindset—and the far-reaching marketing benefits that can come from doing so.

This episode explores:

• Why an educated buyer is a happy buyer—and how productizing your services makes your marketing (and sales) way more effective
• How to reduce friction and increase conversions on your site
• How to track your ROI on ad spend
• Why even premium offerings like team suites benefit from being shoppable
• What high-performing spaces are doing right (and what others are still getting wrong)

This isn’t just about selling online. It’s about building a system that works harder, converts better, and helps your marketing drive more revenue.

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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If you’re a coworking operator, consultant, or service provider trying to figure out how to actually use AI without losing quality, creativity, or trust—this one’s for you.

In the latest episode, we dig into:

• How AI is changing marketing for coworking spaces and service businesses
• Why better inputs matter more than chasing the latest tools
• Where AI fits into a real marketing strategy (without making your content sound robotic)
• How to avoid the "garbage in, garbage out" trap that’s flooding the internet with junk
• Why the bar for quality is higher now—and how to stay ahead of it
• How to tackle the stigma around using AI without hurting your brand credibility
• Why you still need to know what “good” looks like when you're creating content

Plus:

• Taylor shares the 40/20/40 rule for using AI the right way without losing the human touch
• Kevin explains why subject matter expertise matters more than ever in an AI-driven world
• We both dig into why every AI project needs a clear strategy behind it if you want it to work

As a bonus, we’re giving away a free 4-step prompt architecture—a tool to help you streamline AI content creation based on your strategy and original materials, so you can create high-quality, on-brand blog content faster.

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Sir Richard Branson has more social media followers than Virgin does. Cristiano Ronaldo has more followers than all the Premier League football clubs combined.

Why?

Because people follow people more than they follow brands.

That’s what this week’s episode is all about: why coworking CEOs and founders should get involved in the company's marketing—and how to do it.

In this episode, we discuss:

• How founder visibility builds trust and credibility
• Why this matters when your audience is considering a management agreement, signing a lease, buying a franchise, or joining a community
• What types of coworking businesses this works for
• How to measure the ROI of building your profile as a CEO/owner
• What you can do to get involved in the marketing process

Also:

• Kevin breaks down the power of just showing up
• We share a few book recommendations that will help you wrap your mind around building your profile as a business leader
• Taylor shares how storytelling plays into category creation
• We both agree that most people are overthinking it—and underutilizing it

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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If your marketing feels messy (like spaghetti on a wall), duct-taped together, or like a hodgepodge of loosely related activities, this one’s worth a listen.

In Episode 3 of 2 Marketers and a Coworking Podcast, we cracked open Kevin’s proverbial crayon box and drew out the 6 P’s of creating a coworking marketing operating system:

• Places (where everything lives)
• Planning (what’s coming up next)
• Projects (one-time efforts)
• Processes (recurring tasks)
• People (the crayon box)
• Performance (are you getting results?)

We also discuss the primary colours you need in your box of crayons:

• Strategist/Coordinator
• Content/Comms
• Designer
• Ads + SEO
• Web/Dev/Tech
• Misc: video, print, etc.

  ---------------------------------------------------------------------------------------------------------------------------

  About 2 Marketers and a Coworking Podcast

  Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

  🔔 Hit subscribe to make sure you don't miss an episode.