Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Sir Richard Branson has more social media followers than Virgin does. Cristiano Ronaldo has more followers than all the Premier League football clubs combined.

Why?

Because people follow people more than they follow brands.

That’s what this week’s episode is all about: why coworking CEOs and founders should get involved in the company's marketing—and how to do it.

In this episode, we discuss:

• How founder visibility builds trust and credibility
• Why this matters when your audience is considering a management agreement, signing a lease, buying a franchise, or joining a community
• What types of coworking businesses this works for
• How to measure the ROI of building your profile as a CEO/owner
• What you can do to get involved in the marketing process

Also:

• Kevin breaks down the power of just showing up
• We share a few book recommendations that will help you wrap your mind around building your profile as a business leader
• Taylor shares how storytelling plays into category creation
• We both agree that most people are overthinking it—and underutilizing it

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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If your marketing feels messy (like spaghetti on a wall), duct-taped together, or like a hodgepodge of loosely related activities, this one’s worth a listen.

In Episode 3 of 2 Marketers and a Coworking Podcast, we cracked open Kevin’s proverbial crayon box and drew out the 6 P’s of creating a coworking marketing operating system:

• Places (where everything lives)
• Planning (what’s coming up next)
• Projects (one-time efforts)
• Processes (recurring tasks)
• People (the crayon box)
• Performance (are you getting results?)

We also discuss the primary colours you need in your box of crayons:

• Strategist/Coordinator
• Content/Comms
• Designer
• Ads + SEO
• Web/Dev/Tech
• Misc: video, print, etc.

  ---------------------------------------------------------------------------------------------------------------------------

  About 2 Marketers and a Coworking Podcast

  Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

  🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

In this episode, we’re diving into the ten KPIs that matter for coworking spaces—not just the ones that make your dashboard look good, but the ones that help you figure out if your marketing’s doing what it’s supposed to: driving revenue.

Here’s what we cover:

• Weighted cost per new member
• Weighted cost per lead
• Weighted cost per tour
• Marketing budget
• Lead-to-close ratio
• Website conversion rate
• Churn (and what it tells you about retention + ops)
• Lifetime value
• Marketing expenses vs new MRR
• Channel performance across ads, SEO, email, and social

More importantly, we tell you what these metrics actually mean for your coworking space.

We also get into the nitty-gritty of how to set and calculate KPIs, what good benchmarks look like, and how to track them over time (spoiler: it’s a spreadsheet, not a fancy tool).

Plus, we talk about:

• Why some marketing impact is real but impossible to measure
• The soup analogy you didn’t ask for but will remember
• Mark Wahlberg, Pilates, and Taylor’s fear of earthquakes

If you’ve ever wondered whether your marketing is working—or just want a better way to measure it—this is the one to listen to.

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.