Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Here’s what to expect in this episode:

Thought of the Day –
We’re tackling a critical issue in med spa marketing: how to choose the right marketing provider. Price may be tempting, but choosing based on cost alone can lead to slower growth and missed opportunities. We discuss why making a decision based on outcomes and ROI is key for your practice’s success.
Industry News Stories –

• Ohio Attorney General Issues Warnings to Med Spas: Ohio’s Attorney General Dave Yost has sent letters to 14 med spas in Northeast Ohio, warning them about false or misleading claims regarding compounded weight loss drugs like semaglutide and tirzepatide. These compounded versions are not FDA-approved, and businesses must ensure they’re providing truthful information. https://www.cleveland19.com/2025/04/16/several-northeast-ohio-med-spas-get-blasted-by-ohio-attorney-general/

Magic Moves with Lauren Nettles –

- Laser Hair Removal Ad Strategy: We dive into an effective Google Ads strategy that’s generating great results, and why it’s important to keep your offer simple and attractive to get a high ROI.

- Offer Impact: Discover the power of aggressive promotions and how tweaking your offers can dramatically lower customer acquisition costs while boosting overall performance.

- When to Invest in SEO: We discuss why SEO should be a secondary focus and the importance of running ads for faster and more predictable results, especially for newer med spas.

Med Spa Owner Q&A –

Answering your most pressing questions from the med spa owners Facebook group:

- How do I break into a market with large competitors nearby?

- Should I add new services like laser hair removal if my client base is small?

- What’s a reasonable ad spend for a small med spa and how to find a marketing agency that brings measurable results?

Mindset Minute –

This is your reminder to have fun with your business. The pressure is real, but remember why you started: to create freedom, make an impact, and change lives—yours included. Embrace the grind, celebrate the wins, and love the journey. Don’t just focus on the milestones—enjoy the climb!

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