If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spa owners don’t fully understand how new clients actually choose where to book their first appointment - and it’s costing them leads, appointments, and long-term loyalty. In this video, we break down the Purchase Matrix and show you how smart clients are really making their decisions.In this video, you’ll learn:✅ The 3 biggest factors influencing new client decisions✅ Why reputation and online presence outweigh price for quality leads✅ How convenience plays a role, and when it doesn’t✅ Why price can still tip the scale, even if it’s not the biggest factor✅ What prospects are really doing before they schedule✅ How to improve your Google reviews, Instagram, and website to win more business✅ The reason some leads never convert, and how to fix itIf you want to attract clients who spend more, stay longer, and refer others, you need to understand what they’re actually looking for, and how to position your med spa as the clear choice!Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@UCkkJWbyCrjf6MhhMt-uvVDw

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that fosters trust and loyalty. Whether you’re new to the industry or looking to scale your practice, this episode is filled with actionable tips for improving your med spa business and delivering exceptional patient experiences!In this episode, we cover...✅ Creating a safe, non-judgmental space for patients to feel at ease✅ Building a 5-star reputation through exceptional patient care and experience✅ Leadership strategies to develop a collaborative, motivated team✅ The importance of focusing on patient needs rather than just sales targets✅ How Raquel’s personalized approach to consultations drives patient loyalty✅ Why building strong relationships with your patients is the key to long-term success✅ Tips on making informed decisions when purchasing devices and equipment✅ How continuous education and team empowerment leads to better results✅ How a strong referral program can drive growth without discountsDon’t miss this powerful discussion packed with actionable insights to help you improve your med spa business!About Raquel Merlini of R Skin Aesthetics. (https://rskin.net/)Raquel Merlini is a Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the aesthetics and plastics industry. She is the owner of R SKIN Aesthetics, where she delivers expert Botox, fillers, laser resurfacing, and skincare treatments in a supportive, compassionate environment. A former IFBB Pro Bodybuilder, triathlete, and personal trainer, Raquel brings a deep understanding of the connection between confidence, wellness, and self-image. Passionate about education and women’s empowerment, she mentors aspiring nurses, offers hands-on Botox training, and funds a Pay It Forward Scholarship that supports single mothers and women overcoming adversity.Check out this interview with Louis Frisina about loyalty programs and memberships: https://www.youtube.com/watch?v=3_qHQVNkfwsFollow Raquel on Social Media: https://www.instagram.com/rskinnurseraquel/https://www.instagram.com/rskinadmission/https://www.instagram.com/rskinaesthetics/https://www.tiktok.com/@rskinaestheticshttps://www.linkedin.com/in/raquel-m-14947b21/Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/#MedSpaPodcast #MedSpaMarketing #MarketingTips #MarketingStrategy #MedSpaTips #MedSpaGrowth