We had an unusual and useful format for this Marketing episode. We found a volunteer product founder in the longevity marketplace to get advice from our experts. Natasha Williams, CEO and Founder, Phoenix Hipwear. Thank you to Mary Furlong for the suggestion.

Recorded on September 28, 2023, this episode is part of the Marketing Series.

Our panel:
Josef Katz, JosefKatz.com, Prime Life Podcast
Jennifer Abernethy, Socially Delivered Digital Agency; Mod.Life
Claire Brooks, ModelPeople
Linda Sherman, Boomer Tech Talk about Linda

Natasha was looking for a pivot from B:B only to Senior Living Communities to adding B:C sales for Phoenix Hipwear, seeking to reach caregivers directly.

Joseph Katz emphasized ROI over cost and leveraging social media and platforms like LinkedIn. Jennifer Abernethy suggested targeting 45-65-year-olds on Instagram, Pinterest, and Facebook, and using personal branding. Claire Brooks advised understanding decision-makers and leveraging old-school marketing.

Additional recommendations from our experts included improving website credibility, using testimonials, and exploring Medicare Advantage plans for coverage.

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman and Michael Phillips

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Music: Solemnity written and performed by Richard Sherman