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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

They might be cold-blooded, but they get the job done. Join these four Lizards in finding out who-done-it before they become a pair of boots. This collection includes Scarlet Crop, The Lamarre Curse, The Persian Penguin, The Crystal Screw, and The Lean Male.

There's only one problem with this whole "author career" of mine, and it's that I'm not actually making all that much money from it. I like to say I have a burgeoning career; I am making a living, but it's a pretty dismal living. But that's all about to change. I've got a new game plan, a pen that's mightier than a sword—but not literally because I'm terrified of violence—and a bunch of words to put down on paper.

It is a dark time for the world. Humanity is just crawling out from under 300 years of domination by the race of vampires known as the Nobility. The war against the vampires has taken its toll; cities lie in ruin, the countryside is fragmented into small villages and fiefdoms that still struggle against nightly raids by the fallen vampires - and the remnants of their genetically manufactured demons and werewolves.

Beginning Theory has been helping students navigate through the thickets of literary and cultural theory for over two decades. This new and expanded fourth edition continues to offer listeners the best single-volume introduction to the field. The bewildering variety of approaches, theorists and technical language is lucidly and expertly unravelled.

Work shouldn't be a burden that takes place outside of your “real life". It should, and can, be a source of happiness and authentic meaning. In The Full Body Yes, LinkedIn’s Head of Mindfulness and Compassion Programs Scott Shute shows how the evolution within companies lies in the evolution of ourselves. Through a four-step action plan, he demonstrates how the journey to a working life of happiness and authentic meaning is fueled by compassion.

The culture of Native Americans is one of the oldest in the world. Over the centuries, the Shamans and teachers of the tribes have preserved the rich knowledge accumulated in their community in order to pass it on to the next generations. One of the many secrets they have kept is the extraordinary properties of the wheel of colors. The wheel of colors will allow you to discover the colors that are best for you, so you can realize and maximize your potential in the best possible way.

This multi-voice production of The Tragedy of Macbeth features an all-star cast under the direction of acclaimed producer Paul Alan Ruben, a Grammy Award-winning veteran of the audiobook industry. With five AudioFile magazine Golden Voice recipients, multiple Grammy and SOVAS nominations, and countless Earphones and Audie Awards, this phenomenal cast brings Shakespeare's work to life.

Some people are born boring. Some live boring. Some even die boring. Fred managed to do all three, and when he woke up as a vampire, he did so as a boring one. Timid, socially awkward, and plagued by self-esteem issues, Fred has never been the adventurous sort. One fateful night, Fred reconnects with an old friend at his high school reunion. This rekindled relationship sets off a chain of events thrusting him right into the chaos that is the parahuman world.

On the eve of the Civil War, Kirby Jensen is the youngest of three children living on a hardscrabble ranch in Southwestern Missouri. But in 1861, shots were fired in Charleston harbor, and Kirby's father and brother went to war. Smoke Jensen: The Beginning follows the Jensen clan during these volatile years, from Civil War battles to border state raids to the kind of frontier justice achieved only by bullets and blood.

Our health-care system is in critical condition. The Affordable Care Act has insured more Americans than ever, yet deductibles keep rising and costs continue to climb. Now more than ever, the industry needs a shot in the arm. It needs The Innovator's Prescription, the now-classic approach to efficient, affordable health care.

In noir master Raymond Chandler's Playback, Philip Marlowe is hired by an influential lawyer he's never heard of to tail a gorgeous redhead but then decides he'd rather help out the redhead. She's been acquitted of her alcoholic husband's murder, but her father-in-law prefers not to take the court's word for it.

Private investigator Philip Marlowe's latest client is Orfamay Quest. She's come all the way from Manhattan, Kansas, to find her missing brother Orrin. Or at least that's what she tells Marlowe, offering him just 20 dollars for his trouble. Feeling charitable, Marlowe accepts - though it's not long before he wishes he hadn't. Soon the trail leads to a succession of Hollywood starlets, uppity gangsters, suspicious cops and corpses with ice picks jammed into their necks.

From two of the world's top scientists and one of the world's top science writers (all parents), Dirt Is Good is a Q&A-based guide to everything you need to know about kids and germs. "Is it OK for my child to eat dirt?" Jack Gilbert and Rob Knight are bombarded with questions like this every week from parents all over the world. Google a question like this, and you'll be overwhelmed with answers. The Internet is rife with speculation and misinformation about the risks and benefits of what most parents think of as simply germs, but which scientists now call the microbiome.

This Pokémon guidebook is going to spend time explaining all of the different tips and tricks that you need in order to see success with the Pokémon Go universe. Whether you are someone who has been with the Pokémon world since it first came out in the 90s or you are interested in learning what all this new commotion is about, this guidebook is going to have all of the tips and tricks that you need to see some success.

In the winter of 1918, at the height of World War I, history's most lethal influenza virus erupted in an army camp in Kansas, moved east with American troops, then exploded, killing as many as 100 million people worldwide. It killed more people in 24 weeks than AIDS has killed in 24 years, more in a year than the Black Death killed in a century. But this was not the Middle Ages, and 1918 marked the first collision between modern science and epidemic disease.

Twelve miles above the Pacific Ocean, a missile strikes a jumbo passenger jet and leaves the flight crew either crippled or dead. This is the story of how three survivors must achieve the impossible and land the plane. Master storyteller Nelson DeMille and veteran pilot Thomas Block collaborated on Mayday, the most terrifyingly realistic air disaster thriller of all time. Also available abridged.

In 1918, a ransom of enormous size was paid to free the Romanovs from the Bolsheviks, but, as history knows, the Romanovs died anyway. And the ransom? During World War II, the Nazis stole it from the Russians, and after that - it vanished. Until now. When a modern-day kidnapping captures the attention of husband-and-wife team Sam and Remi Fargo, the couple soon learn that these long-lost riches may be back in play, held in trust by the descendants of a Nazi guerrilla faction called the Werewolves.

Bob Woodward exposes one of the final pieces of the Richard Nixon puzzle in his new book, The Last of the President's Men. Woodward reveals the untold story of Alexander Butterfield, the Nixon aide who disclosed the secret White House taping system that changed history and led to Nixon's resignation.

What's the quickest way to ruin a friendship? Can bosses actually learn something from marriages? Are very close friendships in the workplace such a bad thing? These are just a few of the questions that #1 New York Times bestselling author Tom Rath asked when he embarked on a massive study of friendships.