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Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

While no-nonsense mother-to-be Cass Halloran tries downplaying her pregnancy and her frequent doctor's visits as an older mother-to-be, a softer side of the lobsterwoman emerges as she joins the Seaside Knitters in knitting an abundance of delicate hats and booties. But in contrast to the happy news, terrifying events unfold at the town's art series that puts a real chill in their New England fall...

There was no reason to assume anything out of the ordinary was going on. Strange noises in the apartment. Impulsive behaviour. Intense dreams. It wasn't like everything went wrong all at once. Shoplifting. Fighting. Blackouts. There must be a reasonable explanation for all this.

Gin Kelly, the wicked redhead, is back! Listeners will delight in the next installment of the Wicked City series by New York Times best-selling author Beatriz Williams.

1924. Ginger Kelly wakes up in tranquil Cocoa Beach, Florida, having fled south to safety in the company of disgraced Prohibition agent Oliver Anson Marshall and her newly-orphaned young sister, Patsy. But paradise is short-lived. Marshall is reinstated to the agency with suspicious haste and put to work patrolling for rumrunners on the high seas, from which he promptly disappears. Gin hurries north to rescue him, only to be trapped in an agonizing moral quandary by Marshall’s desperate mother.

Sarah Jane Pullman is a good cop with a complicated past. From her small-town chicken-farming roots through her runaway adolescence, court-ordered Army stint, and ill-advised marriage, Sarah Jane unfolds her life story, a parable about memory, atonement, and finding shape in chaos. Her life takes an unexpected turn when she is named the de facto sheriff of a rural town, investigating the mysterious disappearance of the sheriff whose shoes she’s filling - and the even more mysterious realities of the life he was hiding from his own colleagues and closest friends.

Nicolas’s pulse shoots up, and he sucks in a breath. “Are you saying you willingly took the life of another person?” “Yes. God is the reason I killed her. Will you absolve me, Father?” As Nicolas fumbles for his phone to send an urgent text for help, he hears the chair in the other booth squeak, and a shadow passes in front of the screen. His pulse pounds in his temples and he starts to sway, dizziness washing over him. Help isn’t going to make it in time.

The moon peers out from behind the dark clouds, but deep within the swamp, even the tiniest sliver is like a beacon in the pitch black. The path is barely discernable, but she knows the way. She steps up to the edge of the water and stares at the silver locket in her hand, a picture of two girls inside. One is her. The other…is waiting. She begins to sing, and the winds pick up her tune. The water stirs, and from the center of the angry current, the young woman emerges. Her haunting voice carries over the water.

With a four-legged companion and no food in the pantry, Grant Walton faces an uphill battle. His wife is still missing; downtown is a smoldering crater; and radiation is killing more people every day. Torn between searching for his wife and gearing up for what's sure to come, Grant is forced to put more than his morals to the test. Leah Walton escaped a nuclear bomb that flattened her hospital and vaporized her friends. Now she's racing to find her husband miles away. She'll have to rely on the kindness of strangers to survive and hope none of them kill her in the process.

When Ava Fodor returns to New York from Paris, she leaves behind her budding romance with Pierre and turns her attention to another man: Zsolt Fodor, her father. He's a penniless Hungarian poet transplanted to New York in the wake of the failed 1956 Hungarian uprising. Raised by her New England grandparents, Ava barely knows him. Dramatic, effusive, emotional, he's everything her grandmother warned her against. Yet his crazy conversation fascinates her. His chicken paprikash isn't bad either.

Tanya Anne Crosby explores the lives of Caroline, Augusta, and Savannah Aldridge, three sisters who share a dark past and an uncertain future. After the death of their mother, a newspaper heiress, Caroline Aldridge steps up to head the paper. But a killer is making headlines, and Caroline may have unwittingly stepped into the crosshairs. Even as she mends the tattered bonds of sisterhood, a sinister force beyond their control may tear them apart forever....

Julie Ellis and Luke Muldenhower have always been school sweethearts. Now both are in high school and deeply in love. Luke, a talented football player, is almost certain to receive an athletic scholarship to a top college. And no matter what her parents say, wherever Luke goes, Julie intends to follow. When Luke can't shake what he thinks is a virus, Julie persuades him to see a doctor. Luke's test results are alarming, but Julie believes their love is stronger than anything. Can love survive, now and forever?

Izzy Chambers is head over heels. She’s about to marry the love of her life, but much remains to be done before their big day. So the Seaside Knitters have pitched in to help and are even knitting Izzy a beautiful lace wedding shawl. Meanwhile, Izzy’s aunt, Nell, has hired a gardener to spruce up the backyard where the wedding will be held. The gardener, Claire, is just returning to Cape Anne after a long absence, hoping to put a dark secret to rest and find peace for herself.

With help from the Seaside Knitters, Mary Pisano converts her charming inherited home into a B&B, and the first week is booked by her very own family in town to discuss their grandfather's will. Mary is hoping the tranquility of the setting will smooth over ill feelings among them. But when her cousin Pam is found murdered, she realizes she was dead wrong. With the holiday cheer severely disrupted, Mary relies on the Seaside Knitters to set things right.

Charismatic, beautiful Sally Flynn was the center of her daughters' imaginations, particularly Laura's. Without warning, life as they knew it changed as paranoid schizophrenia overtook Sally. Whether it was accusing Laura’s father of trying to win her over to the side of Satan, or buying only certain products that were evil-free, glimmers of her mother’s future paranoia grew brighter as Laura’s early years passed. Once her husband left the family and filed for divorce, Sally’s symptoms bloomed in earnest, and the three girls united in flights of fancy of the sort their mother had taught them in order to deflect danger.

When sexy, buttoned-down accountant Jeff gets sucked into Cecilia's sticky, single-mom universe, his life turns inside out. Her checkbook's a nightmare, her oldest kid hates him, and she's messy, mouth-watering, independent, and annoyingly unforgettable. He can't stay away. Quirky Cecilia has her life (sort of) in order, and doesn't need a man pointing out where it's not. A single mom with three kids and a dog can't afford a sex life, even if he is hotter than ever, and strong just when she needs him to be. Plus, his parrot hates her.

In Sea Harbor, the holidays mean cozy fires, festive carols, and soft skeins of yarn waiting to become hats and sweaters and scarves. And this year, Izzy and the other Seaside Knitters are also knitting tiny ornaments to decorate a tree for the first annual tree-trimming contest. Their holiday cheer is multiplied when Izzy's younger brother, Charlie Chambers, unexpectedly arrives to volunteer at a local clinic. He brings with him outspoken hitchhiker Amber Hanson, who is returning to Sea Harbor to claim an inheritance.

Zoe Rutherford wasn't sure what she was expecting when she returned to Sullivan's Island. The house on Sullivan's hadn't represented home to her in decades. It was the place where she had endured her father's cruelty. It was the place where her mother had closed herself off from the world. It was the place where her sister had disappeared. But now that her parents are gone, Zoe needs to return to the house, to close it down and prepare it for sale. She intends to get this done as quickly as possible and get on with her life.

Beyond dares to imagine a fantastic future for humans in space - and then reminds us that we're already there. Human exploration has been an unceasing engine of technological progress, from the first homo sapiens to leave our African cradle to a future in which mankind promises to settle another world. Beyond tells the epic story of humanity leaving home - and how humans will soon thrive in the vast universe beyond the Earth.