検索キーワード： 著者 "Jack" すべてのカテゴリー

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

In this interview, Jack Welch, former CEO of General Electric, talks to Jane Friedman, President and CEO of HarperCollins Publishers, about his new book, Winning. Jack describes how he went about writing this book with his wife, Suzy Welch, why he chose to write it now, and how the business world has changed during his legendary career.

Buck is living the good life in the soft South, when he is snatched and transported to the savagery of the Northland. There, the Klondike gold rush has brought out rough basic instincts of survival in men - and dogs. He adjusts to the gruelling regime of a sled dog, which almost kills him, but he survives to find a new and fulfilling way of life. The Call of the Wild is not only a classic tale, but also an enduring masterpiece of the inescapable laws of nature. Now in unabridged form in a new reading by William Roberts

The Mongol army led by Genghis Khan subjugated more lands and people in 25 years than the Romans did in 400. In nearly every country the Mongols conquered, they brought an unprecedented rise in cultural communication, expanded trade, and a blossoming of civilization.

US rockers Aerosmith, who have often been compared to the Rolling Stones, are a band whose career dates back to the early '70s and whose influence on the Glam Rock scene has been considerable. Aerosmith formed in the US in 1970 with a line up of vocalist Steve Tyler, guitarists Joe Perry and Brad Whitford, bassist Tom Hamilton, and drummer Joey Kramer.

"To Build a Fire" is the best known of all London's stories. It tells the story of a new arrival to the Klondike who stubbornly ignores warnings about the folly of traveling alone. He falls through the ice into a creek in 70-below weather, and his survival depends on being able to build a fire and dry his clothes - which he is unable to do. The famous version of this story was published in 1908.

Explore true stories of the dark side of the Internet with host Jack Rhysider as he takes you on a journey through the chilling world of hacking, data breaches, and cyber crime.

Jim Paul's meteoric rise took him from a small town in Northern Kentucky to governor of the Chicago Mercantile Exchange, yet he lost it all - his fortune, his reputation, and his job - in one fatal attack of excessive economic hubris. In this honest, frank analysis, Paul and Brendan Moynihan revisit the events that led to Paul's disastrous decision and examine the psychological factors behind bad financial practices in several economic sectors.

This a classic adventure story by Jack London written in 1903 focused on a dog named Buck. This is a must-listen for audiences of all ages. You won't find a more affordable and well-engineered version of this timeless classic. Experience the gripping tale with clear, crisp, handcrafted audio. We use a variety of technological methods to dynamically level and smooth out the audio, making it a wonderful experience.

In the early morning hours of 6th November 1943, SS Reichsfuhrer Heinrich Himmler, receives the coded message he has been waiting for, 'the Eagle has landed.' It was to become known as the most daring enemy mission of the entire war: Operation Eagle, Himmler's audacious plan to kidnap Winston Churchill on British soil. But, despite spectacular secrecy, there was to be no surrender without a fight. For in that remote corner of Norfolk, an elite unit is gathered together. Ready to do battle for a nation against the most ruthless taskforce ever assembled.

The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.

This treasury of essential Buddhist writings draws from the most popular Indian, Tibetan, Chinese, and Japanese sources. Among the selections are some of the earliest recorded sayings of the Buddha on the practice of freedom, passages from later Indian scriptures on the perfection of wisdom, verses from Tibetan masters on the enlightened mind, and songs in praise of meditation by Zen teachers.

Suburbia. Shady, tree-lined streets; well-tended lawns; and cozy homes. A nice, quiet place to grow up. Unless you are teenage Meg or her crippled sister, Susan. On a dead-end street, in the dark, damp basement of the Chandler house, Meg and Susan are left captive to the savage whims and rages of a distant aunt who is rapidly descending into madness. It is a madness that infects all three of her sons and finally the entire neighborhood. Only one troubled boy stands hesitantly between Meg and Susan and their cruel, torturous deaths.

The third volume in the Chicken Soup for the Teenage Soul series gives more love, support, and inspiration for the series' loyal teen readers. More and more, life is a struggle for teens. Not just dealing with the tragedies that seem to plague them so often, but also handling the daily pressures that pervade their lives. This book, like the first two volumes in the series, will help them, and will serve as their guide and constant companion.

In the summer of 1956, Jack Kerouac hitchhiked from Mill Valley, California, to the North Cascades to spend two months serving as a fire lookout for the US Forest Service. Taking only the Diamond Sutra for reading material, he intended to spend his time in deep contemplation and to achieve enlightenment.

Emery Thompson hates Calvin Chamberlain. From the way he acts like he’s better than everyone to the way he moves through the world thinking his podcast is the cream of the crop, every little thing about the man gets to him. Even that dashing, oh-so-confident smile. He’d rather be caught dead than be around the man any longer than necessary—or admit that last part out loud.

In The Meditation Summit: Volume I, Sounds True publisher and founder Tami Simon speaks with 10 leading meditation teachers about their personal understanding of this practice - each with a complete guided meditation. Practitioners of all levels will benefit from the abundance of insight and guidance provided by these diverse voices.

A new president offers hope to a country weary of conflict. He’s a young, popular, self-made visionary...but he’s also a man with a secret. Halfway across the globe a regional superpower struggles with sanctions imposed by the Great Satan and her European allies, a country whose ancient religion spawned a group of ruthless assassins. Faced with internal dissent and extrajudicial targeted killings by the United States and Israel, the Supreme Leader puts a plan in motion to defeat the most powerful nation on Earth.

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more in this audiobook.

When Jacob and Wilhelm Grimm published their Children's and Household Tales in 1812, followed by a second volume in 1815, they had no idea that such stories as "Rapunzel", "Hansel and Gretel", and "Cinderella" would become the most celebrated in the world. Yet few people today are familiar with the majority of tales from the two early volumes, since in the next four decades the Grimms would publish six other editions, each extensively revised in content and style.