検索キーワード： 著者 "Alexander" すべてのカテゴリー

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

What is a good life? And how can we create that life in a world filled with uncertainty? Beyond Stoicism invites you to find your own answers to these big questions with help from thirteen of the most prominent Greco-Roman philosophers―many of whom inspired, or were inspired by, the Stoics.

In this groundbreaking treatise, Palantir co-founder and CEO Alexander C. Karp and Nicholas W. Zamiska offer a searing critique of our collective abandonment of ambition, arguing that in order for the U.S. and its allies to retain their global edge—and preserve the freedoms we take for granted—the software industry must renew its commitment to addressing our most urgent challenges, including the new arms race of artificial intelligence. The government, in turn, must embrace the most effective features of the engineering mindset that has propelled Silicon Valley’s success.

The comprehensive and accurate edition of the Hagakure is a must-have for serious martial artists or fans of samurai and the Bushido code.

A hundred-thousand investors have turned to this best-selling guide for mastering successful trading by Dr. Alexander Elder, a professional trader, a world-classs expert in technical analysis, and a practicing psychiatrist. He believes that successful trading is based on three M's: Mind, Method, and Money. Trading for a Living helps discipline your Mind, shows you the Methods for trading the markets, and show you have to manage Money in your trading accounts.

For 700 years, Japan was ruled by military commanders who waged war against one another incessantly. Shogun tells the fascinating story of Tokugawa Ieyasu, the man who finally unified and brought lasting peace to the nation. He established a new central government which enabled his descendants to rule Japan for the next 260 years—a period in which Japanese culture as we know it today flourished.

In Universities on Fire, futurist Bryan Alexander explores higher education during an age of unfolding climate crisis. Powered by real-world examples and the latest research, Alexander assesses practical responses and strategies by surveying contemporary programs and academic climate research from around the world. He establishes a model of how academic institutions may respond and offers practical pathways forward for higher education. How will the two main purposes of education—teaching and research—change as the world heats up?

The H.O.T. Cops: Trained to impose the law, but naturally skilled at enforcing pleasure. Rogan Wolfe is a bad boy cop - the lone wolf on the force and in need of something new to excite him. Now he's transferred to sexy South Beach in Miami - working undercover and looking for a fresh start. April Pediston is the epitome of responsible - overworked and under pressure as a high-powered attorney. Then one night, unwinding at an oceanside club she's never frequented before, she locks eyes with a stranger.

In Understanding Cognitive Biases, you will learn how to recognize biases for what they are, counteract them when necessary, and even use them to your advantage in some instances. In 24 fascinating lectures, Dr. Alexander B. Swan uses examples from psychology experiments, history, politics, movies, TV, comics, social media, and more to illustrate dozens of cognitive biases that affect us all.

The Napoleonic Wars saw fighting on an unprecedented scale in Europe and the Americas. It took the wealth of the British Empire, combined with the might of the continental armies, almost two decades to bring down one of the world's greatest military leaders and the empire that he had created. Napoleon's ultimate defeat was to determine the history of Europe for almost 100 years. From the frozen wastelands of Russia, through the brutal fighting in the Peninsula to the blood-soaked battlefield of Waterloo, this book tells the story of the dramatic rise and fall of the Napoleonic Empire.

The outlook for the future of colleges and universities is uncertain. Financial stresses, changing student populations, and rapidly developing technologies all pose significant challenges to the nation's colleges and universities. In Academia Next, futurist and higher-education expert Bryan Alexander addresses these evolving trends to better understand higher education's next generation.

Yoshitaka, who was about to leave his marriage and his wife, is poisoned by arsenic-laced coffee and dies. His wife, Ayane, is the logical suspect—except that she was hundreds of miles away when he was murdered. The lead detective, Tokyo Police Detective Kusanagi, is immediately smitten with her and refuses to believe that she could have had anything to do with the crime. His assistant, Kaoru Utsumi, however, is convinced Ayane is guilty. While Utsumi's instincts tell her one thing, the facts of the case are another matter.

The supervillains of DESTRON have conquered the country, The Big Axe has been imprisoned, and the heroes of the Corporation for UltraHuman Protection have been reduced to hiding behind a force field surrounding New York City. And if that's not enough, Andrea Vernon is pregnant. With a Little Axe. But Andrea’s not one to sit on the sidelines. She has to make a plan to save the country, rescue her boyfriend, and figure out what exactly people do with babies.

Kwame Alexander's Say Yes is a meaningful manifesto that challenges readers to embrace the transformative power of "yes." Adapted from Alexander's inspiring commencement speech at American University, this book weaves personal stories, profound insights, and actionable wisdom into a must-read guide for anyone ready to fuel their passion, turn rejection into resilience, and unlock their potential.

Thanks to the invidious reputation of his most famous work, The Prince, Niccolo` Machiavelli exerts a unique hold over the popular imagination. But was Machiavelli as sinister as he is often thought to be? In Machiavelli: His Life and Times, Alexander Lee reveals the man behind the myth, following him from cradle to grave, from his father's penury and the abuse he suffered at a teacher's hands, to his marriage and his many affairs (with both men and women), to his political triumphs and, ultimately, his fall from grace and exile.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.

The book is designed to teach students to speak English at an intermediate level. The volume contains 20 short stories and special training drills based on the speech plasma method. This volume will enable foreign students of English to feel more comfortable with the language at an advanced level. The book is a collection of stories told by people in an everyday conversational manner. The stories are accounts of incidents or ideas that the people interviewed consider interesting or entertaining.

With over 1 million copies sold worldwide and translated into 29 languages, Dr. Alex Loyd’s international best-selling book is a life changing program that uses energy medicine to heal mental and physical challenges. The Healing Code is your healing kit for life-to recover from the issues you know about, and repair the ones you don’t.

Springtime at Kimberly Magic Academy brings a new batch of first-year students, all bright-eyed and bushy-tailed as they begin their journey to become full-fledged mages. Among these newcomers are Oliver Horn, a studious boy equally skilled with the wand and the blade, and Nanao Hibiya, a strong-willed samurai girl from the distant nation of Yamatsu. The wheels of fate bring these two souls together at Kimberly, where they become both comrades and rivals in equal measure.

Most of us devote a substantial percentage of our waking hours to making, spending, and having more. This desire to accumulate is natural. But when a bigger bank balance - or the things it can buy - becomes our animating purpose, disappointment generally follows.