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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.

Tarea es la de pintar a Don Quijote hasta más difícil que la de hinchar un perro. No ya ilustrar la obra imperecedera de Cervantes, sino vestir de carne visible y concreta un espíritu individual y vivo, no mera idea abstracta. Con escrupuloso cuidado me he entretenido en entresacar de las páginas vivas de El Ingenioso Hidalgo, cuantos pasajes se refieren más o menos directamente a los caracteres físicos de Don Quijote. Invito al lector a que divaguemos un poco acerca de la expresión pictórica de este símbolo vivo.

Author Paul Sahre shares deeply revealing stories that serve as the unlikely inspiration behind his extraordinary 30-year design career. Sahre explores his mostly vain attempts to escape his "suburban Addams Family" upbringing and the death of his elephant-trainer brother. He also wrestles with the cosmic implications involved in operating a scanner, explains the disappearance of ice machines, analyzes a disastrous meeting with Steely Dan, and laments the typos, sunsets, and poor color choices that have shaped his work and point of view.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

Fachkenntnis allein genügt nicht mehr, um als Expert:in auf einem Gebiet anerkannt zu werden, denn reines Faktenwissen ist nur einen Mausklick entfernt und zunehmend wertlos.

Like it or not, everyone has a brand.Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room. Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

Designing Terry Pratchett's Discworld takes listeners behind the scenes of the amazing partnership between Sir Terry Pratchett and artist Paul Kidby. It shows how the Discworld was brought to visual life - from the earliest sketches to the final magnificent masterpieces - and how Terry and Paul absorbed influences from art and pop culture, fusing them into the Discworld landscape.

Designing Terry Pratchett’s Discworld is a celebration of Discworld art and a brilliant homage to the decades-long collaboration between artist Paul Kidby and Sir Terry Pratchett that takes listeners behind the scenes of one of the great creative partnerships. It shows how the Discworld was brought to visual life—from the earliest sketches to the final magnificent masterpieces—and how Pratchett and Kidby were influenced by art and pop culture, fusing them into the Discworld universe.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

You’ve always wanted to take your art to the next level. Now you can!

Kommt das Ihnen bekannt vor? Sie sehen sich die Urlaubsfotos an und irgendwie wirken diese zu Hause betrachtet viel matter und auch ganz anders als auf dem Kameradisplay. Möchten Sie aus verschiedenen fotografischen Erinnerungen ein Wandbild oder eine Collage erstellen? Kribbelt es Ihnen schon immer in den Fingern, wenn Sie spannende Composings und kreative Montagen zu Gesicht bekommen? Oder benötigen Sie ganz simpel nur ein wenig Fachkompetenz für Bild optimierende Aufgaben im Büro oder Ihrer eigenen Firma? Tatsächlich stecken hinter so manch magischem Ergebnis einfache Handgriffe.

You’ve always wanted to take your art to the next level. Now you can!

¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel. Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio.

Ever dreamed of making a livelihood out of your logo design skills? Let Ian Paget, acclaimed designer and host of the Logo Geek Podcast, be your guide. Dive deep into his candid tales of transforming a passion into a successful career. Through his personal anecdotes and tried-and-true strategies, Ian lays out the path he took—and you can too.

Murray's son Mason Ball shares all the hits and misses and long years of hard graft that went into what would become the wildly successful creative enterprise: Footrot Flats. From his unique viewpoint and with candid honesty, Mason reveals the real-life backstory to Murray's most iconic characters and themes, telling the story of the man—and father—who could see the quirks of human nature and capture them with the stroke of a pen.

Diario de AzuLES es el reflejo de una pasión cromática, pero también el relato cotidiano de Ales, apelativo con el que llaman a Alejandra G. Remón las personas más cercanas. En estas páginas la autora nos ofrece un paseo íntimo por su universo más personal, libre y verdadero (no en vano el azul es el color de la libertad y la verdad): aforismos, reflexiones y poemas que hablan de nostalgia, placeres sencillos, sueños, incertidumbres y deseos.

John Baskerville was a maverick lacquer maker and printer in Birmingham, a flamboyant dresser, a key figure in the enlightenment. Though it earned him little money, he was obsessive about both his typeface and its appearance on the page, using a new form of paper to show it at its best. His perfection culminated in his Bible, acclaimed as the finest ever made. The story encompasses one of the first women of typography, his wife Sarah Baskerville, and the many typefaces the Baskervilles inspired.

The story of Albertus is one of displacement (designer Berthold Wolpe was a German Jewish refugee who went on to design the masthead for The Times), but also one of permanence, for it has proved a fresh, vibrant and indestructible face for almost a century. In this unique celebration, the designer's children reveal the history of its creation and erratic brilliance of their father, while the book grapples with one of the fundamental artistic questions: what makes great art not only survive but flourish in each new age and medium?

This quirky and unique book examines how the computer transformed type into something that anyone could use and have an opinion on; how a typeface, correctly used, may sell us almost anything; and how new types with names such as Sunday Flicker, Pinky Stone and Irongate (to name but three out of the hundreds issued this year) each attempt to keep the alphabet exciting and new.