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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

During one crazy week in January 2021, a motley crew of retail traders on Reddit's r/wallstreetbets forum had seemingly done the impossible - they had brought some of the biggest, richest players on Wall Street to their knees. Their weapon was GameStop, a failing retailer whose shares briefly became the most-traded security on the planet and the subject of intense media coverage. The Revolution That Wasn't is the riveting story of how the meme stock squeeze unfolded, and the real architects (and winners) of the GameStop rally.

Social media has transformed the way we connect, communicate, and build influence. Whether you’re an entrepreneur, a content creator, or a professional looking to expand your reach, mastering social media strategy is no longer optional—it’s essential. In today’s digital world, attention is currency, and those who understand how to capture and sustain it thrive. This book is your guide to navigating the ever-changing landscape of social media with confidence.

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the Internet is changing war and politics, just as war and politics are changing the Internet. Terrorists livestream their attacks, “Twitter wars” produce real world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.

Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world, and is “an essential book for our times” (Ezra Klein).

In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.

In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat began as a late-night dorm room revelation, the brainchild of Stanford English major Reggie Brown who was nursing regrets about photos he had sent.

You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In his important new audiobook, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms behind before it’s too late. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting.

Das Umfeld in den sozialen Netzwerken wird immer ekliger: Hass, Ausgrenzung, Beleidigung und extreme Positionen dominieren X, Facebook, Instagram und Co. Große Unternehmen ziehen immer häufiger hohe Werbeetats von den Plattformen ab. Engagement Rates sinken seit Jahren, da Bots einen enormen Anteil der Interaktion ausmachen. Für viele Nutzer werden soziale Medien dadurch immer unattraktiver. Sie wechseln in neu entstehende digitale Communitys, die ein geschütztes Umfeld frei von Falschinformationen und plumper Meinungsmache bieten.

What if you woke up one morning and found you’d acquired another self—a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you’d devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience—she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

No estás solo: vivimos en un mundo donde las redes sociales se han vuelto indispensables para comunicar, compartir y, a veces, compararnos sin descanso. En "Conectados y Agobiados" descubrirás por qué las plataformas digitales pueden generar una adicción silenciosa y cómo esa adicción afecta tu bienestar mental, tu autoestima y tus relaciones cotidianas. Este libro te ofrece herramientas prácticas para manejar la sobreexposición, vencer la comparación social y recuperar la sensación de calma que necesitas para vivir con plenitud.

In today’s fast-paced world, entrepreneurs often grapple with constant connectivity, endless notifications, and excessive screen time. This digital overload can disrupt work-life balance, diminish creativity, and negatively impact mental health. Digital Detox for Entrepreneurs provides a roadmap to reclaiming your focus, enhancing productivity, and achieving true Entrepreneur Wellness. This essential guide empowers you to establish a healthier relationship with technology and create a sustainable balance between your digital and personal life.

Tyler’s TikTok Takeoff: From Trendy Clips to Thriving Brand Your Step-by-Step Guide to Building Success on TikTok and Beyond In today’s fast-paced digital world, TikTok has become a launchpad for creators to turn their passions into thriving brands. But how do you navigate the algorithm, grow your audience, and turn followers into fans while staying true to yourself? In this actionable guide, follow the journey of Tyler, a fitness enthusiast who starts with quick workout videos on TikTok and builds a thriving fitness empire.

In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. The Agile Brand Guide to Digital Asset Management is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s multi-channel, data-driven marketing.

Have you ever wanted to podcast but you don't know how to get started? There are over 5 million registered podcasters in the world. Most never make it past a year because they don't take the time to learn about the equipment and necessary skills required for podcasting success. Many people have a great idea for a podcast, but fail without the proper guidance and instruction. Learn what equipment to buy before you buy it and how to interview anyone, anytime, and make that interview incredible for your listeners.

THE ONLY BOOK YOU NEED TO START YOUR PODCAST: The Complete Guide. Are you ready to share your voice with the world, but unsure where to start? Whether you're dreaming of starting a podcast or you've already hit "record" a few times, THE ONLY BOOK YOU NEED TO START YOUR PODCAST is your one-stop resource for everything you need to know—without the tech jargon and without the stress.