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Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

Connectional intelligence unlocks the 21st-century secret to getting "big things done" regardless of who you are, where you live, or what you do. We typically associate success and leadership with smarts, passion, and luck. But in today's hypercompetitive world, even those gifts aren't enough. Get Big Things Done argues that the game changer is a thoroughly modern skill called connectional intelligence.

In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?

Never be confused about online music marketing again. Updated for 2018, this audiobook features the second volume in the highly acclaimed Guerrilla Music Marketing Handbook.

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects, even becoming instrumental in political protests from Colombia to Iran.

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

From comedian and writer ( Parks and Recreation, Eastbound & Down) Harris Wittels comes a hysterical breakdown of boasts, brags, and self-adulation disguised as humble comments and complaints - based on his popular @humblebrag Twitter feed. >Something immediately annoyed Harris Wittels about Twitter. All of a sudden it was acceptable to brag, so long as those brags were ever-so-thinly disguised as transparent humility....

Your business will be left behind if you don't utilize Pinterest now! In this book you will discover everything you need to know about making an impact on Pinterest and utilizing this powerful social media platform like a pro.

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Il commercio on-line è un'attività molto diffusa ed è in continua crescita. Tuttavia, non bastano un sito, un carrello e dei prodotti per essere un buon venditore (seller). La cura del processo di vendita infatti non può e non deve limitarsi esclusivamente a fornire un servizio e dei prodotti di qualità, ma deve concentrarsi su tutti quei fattori coinvolti nell'acquisto e nella vendita che hanno ripercussioni sulla psicologia del cliente. In questo audiolibro ci concentreremo sulla costruzione di un sito piacevole per il visitatore e sulle regole imprescindibili di cura del cliente, o customer care, che tenga conto di tutto il processo di navigazione, ricerca, selezione e acquisto del prodotto, fino ai processi post vendita come la consegna della merce, la gestione di eventuali problemi e critiche da parte del cliente.

In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat began as a late-night dorm room revelation, the brainchild of Stanford English major Reggie Brown who was nursing regrets about photos he had sent.

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.

Learn how to get over 500 new Facebook fans every month and turn your fans into lifelong customers using this proven strategy for Facebook marketing and monetization. Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide. This audiobook will help your dramatically increase your profits online and will turn Facebook time into a fun way to earn more money and grow your business.

Why do some leap ahead while others fall behind in today's chaotic, hyperconnected world? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our age - the rise of megaplatforms like Facebook and Uber; the out-of-nowhere rise of Trump and Corbyn - and reveal what's really behind them: the rise of New Power. For most of human history, the rules of power were clear. To get ahead or get things done, you mastered 'old power', which is closed, inaccessible, and leader-driven....

One thing that makes Facebook marketing different from other forms of marketing is that it enables you to build your business while also creating relationships with loyal fans in the process. Facebook marketing makes it possible for a business to grow from a very small one to an established brand with enhanced visibility and awareness across social media platforms.

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In his important new audiobook, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms behind before it’s too late. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting.

In Ten Arguments For Deleting Your Social Media Accounts Right Now, Jaron Lanier draws on his insider's expertise to explain precisely how social media works - by deploying constant surveillance and subconscious manipulation of its users - and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering 10 simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm.

For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."