検索キーワード： ビジネス分野

演奏はしたいけどMCはしたくない。MCのことを考えると演奏どころではなくなる。そんな悩みを抱えている方は多いのではないでしょうか。

How does a musician with acute hearing loss, a refusal to perform live, and no industry connections carve a path to millions of followers and lucrative royalty checks? In Make Your Own Rules, Andrew Huang shares stories from his two decades as a music industry misfit and offers advice on both the artistic and business sides of working as a creator in our digital era.

A riveting saga in the history of rock ‘n’ roll: the decades-long rivalry between the two men who innovated the electric guitar’s amplified sound - Leo Fender and Les Paul - and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built.

Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song.

While scores of books have been written about Elvis Presley, this is the first meticulously researched biography of Tom Parker written by someone who knew him personally. And for anyone truly interested in the performer many consider the greatest and most influential of the 20th century, it is impossible to understand how Elvis came to be such a phenomenon without examining the life and mind of Parker, the man who virtually controlled Elvis' every move.

Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry as a way in to explain the principles of economics and the forces shaping our economic lives. As economists recognise, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.

Michael Nichols has done a deep dive into the business side of booking a gig by interviewing managers, owners, and agents who are in charge of hiring Solo Acoustic Musicians. This book reveals the perspectives of the people who handle the calendar of events and tells you what they think, what they want to know, and how to approach them, all of which is vital to success as a Solo Acoustic Musician.

Today’s music business is more challenging than ever, but music’s availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts-and-bolts knowledge as well as practical wisdom from a veteran industry professional.

In his groundbreaking book ‘Musical Truth,’ DJ-turned author/ researcher Mark Devlin showed how the true nature of the corporate music industry tells a very different story to what’s conveyed on its glossy, glamorous surface. The manipulations run so deep, however, that the full story couldn’t be told in just that first book. Here, in Volume Two, he continues to guide listeners through the dark labyrinth of machinations.

In their first book Get Signed In Sync, indie artists John Clinebell and Sonnet Simmons show you how to hire professional agencies to represent your songs for licensing opportunities in ads, TV, film, video games, and other media. Both former VPs at boutique agency Catch The Moon Music, John and Sonnet give you an inside look at how sync agencies sign new talent for pitching. You'll get the practical steps you need to connect and make deals with the pros who are in the best position to land you syncs that can pay well and increase your fan base.

Amidst one of the greatest eras of potential the music business has ever seen, the rules are constantly changing. So why follow them? You Are the Consumer challenges you to redefine success on your own terms. Beyond a manual—it’s a manifesto for artists, creatives, and executives ready to break away from convention and build a brand that’s authentic and undeniable.

In Solo Acoustic Musician (SAM) 2, Michael Nichols expands on the information and perspectives shared in his first book, delving deeper into the world of the SAM by interviewing a half dozen of his peers, as well as a man who repairs and restores guitars: the essential tool of the SAM’s trade.

Are you tired of feeling stuck, battling self-sabotage, stress, and creative blockages? Ready to find a path to freedom and clarity? Puck Protocol: A Rebel's Guide to Master Self-Sabotage will take you on a journey to the ONE-Stop Solution for stress and clarity so you can re-ignite your creative flow.

Many Artists do not know the business and they go through a lot of trial and errors and even go broke. I want this book to be a quick guide to the music business. Things you need to know.

Drawing on over a hundred interviews with industry insiders, former Spotify employees, and musicians, Mood Machine takes us to the inner workings of today's highly consolidated record business, showing what has changed as music has become increasingly playlisted, personalized, and autoplayed.

Lawrence is the greatest pop star who never made it, his dreams of glory thwarted over the past five decades by bad luck and self-sabotage. At sixty-one, he set off on a new mission: to escape poverty, obscurity and the humiliation of kids at the bus stop laughing at him by writing a smash hit. But what is the cost of a dream? In Street-Level Superstar, bestselling author and journalist Will Hodgkinson follows Lawrence as he rebuilds his life.

In Solo Acoustic Musician (SAM), Michael Nichols shares his personal experiences and technical know-how gathered from over 30 years as a live performer. In a straightforward conversational voice, he lays out a dynamic vision for how to make a living and have fun being a SAM. The value of Nichols’ story is found in the small things and minor details. He reveals how to navigate challenges, play to various kinds of audiences, book gigs, and more.

Saving Your Soul is a labor of love from coach Rho. It offers sound guidance and practical tools from her years of experience in the entertainment industry and beyond. Every creative person can benefit from these insights, as well as anyone looking for solid support in their life’s journey. This book tackles important subjects that are vital to creatives’ ability to thrive. It covers exploring how to diversify, how to protect your work, overseeing the business of art, learning the key players in the industry, getting to grips with contracts, and more.

This book teaches you how to become a successful professional musician, a tried-and-true career musician. What exactly does being a career musician mean? You will earn a living from playing your instrument, writing songs, composing, producing, teaching...you name it....You will learn how to capitalize on your creative talents! Through the author's 30 years of experience as a career musician himself, Nomad walks you through Ethos, a system of guiding life principles that every pro musician should adhere to.