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Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

In today's super-stressed workplace, an ethical dilemma can come at you when you least expect it. Here's how to do the right thing without losing your integrity - or your job. You've Got to Be Kidding will help you create an ethics-based workplace that's a joy to work in. This isn't the usual top-down, executive-only manual, but an approach to workplace ethics that's as relevant and accessible to employees as it is to managers and executives.

Stewardship is the journey of financial insider John Taft toward understanding and affirming the importance of stewardship - which he has come to define as "serving others" - as a core principle for the financial services industry, the global financial system, and society at large. By defining the attributes of authentic stewardship, this book presents a path forward by analyzing the success of Canadian banks in weathering the financial crisis; evaluates the effectiveness of global financial reform efforts in making the financial system safer, sounder, and more secure

Through the eyes of an inventor of new markets, Good Derivatives: A Story of Financial and Environmental Innovation tells the story of how financial innovation - a concept that is misunderstood and under attack - has been a positive force in the last four decades. If properly designed and regulated, these “good derivatives” can open vast possibilities to address a variety of global problems. Filled with provocative ideas and valuable lessons, this book will provide both an insightful interpretation of the last 40 years in capital and environmental markets.

When Jochen Zeitz and Anselm Grun first met onstage as "the manager and the monk", Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as the business manager of his Benedictine abbey. They discuss what it means to lead and manage responsibly and sustainably in today's shifting world. Available now in English, The Manager and the Monk features these topical essays and dialogues, drawing on sources as diverse as the Bible, contemporary religious thought, psychological theory, and the innovative "environmental profit & loss account" Zeitz developed for Puma.

Personal accountability is the secret weapon of every successful sales professional. It is the secret weapon of Where Winners Live co-author Dave Porter, who became the owner and CEO of Baystate Financial Services at age 35 and grew it into a $100-million-a-year business over the next 15 years. It is the secret weapon of Where Winners Live co-author Linda Galindo, who transformed herself from the self-proclaimed Queen of Victims into an entrepreneur, business coach, consultant and speaker.

Spirituality is the basis for all successful organizations and the most important asset you have in elevating you and your business to a new level of performance. The most successful individuals and firms in the world are changing the way they do business, in order to access a vast resevoir of untapped energy. You too can join the revolution, because the tools these people are utilizing are found inside each and every one of us.

It can be difficult to live according to our values in a complicated world. At a time when capitalism seems most unforgiving but the need for paying work remains high, it is important to learn how we can be more mindful and intentional about our impact - personal, social, economic, and environmental. As designer and creative director Kelly Small had to do to navigate a crisis of ethics and burnout in their career in advertising, we can admit our complicity in problematic systems and take on the responsibility of letting our own conscience guide our decisions.

En este audio libro vas a poder comprender todos los conceptos tangibles y no tangibles del funcionamiento de una organización. Qué impacto tienen, incluso cuando hay crisis, y cómo juegan a favor o en contra de la empresa. Desde criterios financieros y de performance a conceptos sistémicos y organizacionales, comprobados sociológicamente.

Exception to the Rule links ancient wisdom with contemporary science on high performance, teamwork, and engagement. Building an organizational culture based on classical virtues - of trust, compassion, courage, justice, wisdom, temperance and hope - is both strategically smart and a better way to live. Exception to the Rule walks you through the steps of helping everyone in your organization focus on character defined by virtue.

The essential guide to creating an honest, ethical workplace culture in any industry.

Ever wonder what kind of impression you’re making? Good modern manners can help you make a splash, elevate your self-esteem, enhance your personal brand, and lead to what we’re all looking for - greater success in every part of our lives. Nita Patel’s debut book, Boss Vibes is authority, class, and edge all in one unique package. Her witty, fresh voice and clever, take-no-prisoners observations make it fun to stop and think about how we’re really coming across to the world and where we want to go in our careers and personal lives.

Anyone can be a leader. You don't have to be a CEO or work in a management position to have influence. Your Leadership Moment provides practical tools, techniques and inspiration to discover your leadership potential. It combines personal and real-world anecdotes with a framework for leadership that can help anyone learn to lead.

Corporate boards are under great pressure. Scandals and malpractice at companies like Theranos, WeWork, Uber, and Wells Fargo have raised justified questions among regulators, shareholders, and the public about the quality of corporate governance. In How Boards Work, prizewinning economist and veteran board director Dambisa Moyo offers an insider's view of corporate boards as they are buffeted by the turbulence of our times.

A forward-thinking manifesto from three Stanford professors, which reveals how big tech's obsession with optimisation and efficiency has sacrificed fundamental human values and outlines steps we can take to change course, renew our democracy and save ourselves. As the dominance of big tech becomes an explosive societal conundrum, they share their provocative insights and concrete solutions to help everyone understand what is happening, what is at stake and what we can do to control technology instead of letting it control us.

From the award-winning author and Financial Times columnist Elizabeth Uviebinené, a fundamental rethink of how we work and live. Because if we're going to really benefit from the radical shift of 2020, we have to rethink how we fit into an ecosystem. Elizabeth started with a simple desire to explore our relationship with work, and how it was impacting our lives.

Our one-leader-at-a-time past has given way to a present reality where everyone has the potential to lead in every aspect of life. We all have at our fingertips the tools of change that were once available to just a few - and the shift from one-leader-at-a-time to everyone-leading-in-every-moment has created a changemaker effect on society. Change is no longer linear and faster; it's explosive and omnidirectional. The Changemaker Playbook will show you how to thrive in every aspect of today's transformed societal landscape.

Silicon Valley expert and general counsel of Airbnb Robert Chesnut shows that companies that do not think seriously about a crucial element of corporate culture - integrity - are destined to fail. Chesnut offers a six-step process for leaders to foster and manage a culture of integrity at work. He explains the rationale and legal context for the ethics and practices and presents scenarios to illuminate the nuances of thinking deeply and objectively about workplace culture.

The way most white-collar crime works is by manipulating institutional psychology. That means creating something that looks as much as possible like a normal set of transactions. The drama comes later, when it all unwinds. Financial crime seems horribly complicated, but there are only so many ways you can con someone out of what’s theirs.

Since the pandemic, many businesses have gone under. Others are fighting to stay afloat. But some are thriving. Why is that? Rebuild is a lift raft, a vital guide to how we reset and build back better. Retail and brand expert Mary Portas argues that over the past 30 years, the business of what we buy has been dominated by the biggest, fastest and cheapest. But those values no longer resonate. We've come to realise that more doesn't equal better.