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Guida pratica del processo di costruzione di un marchio personale online e gestione della reputazione aziendale. Le circostanze e gli obiettivi specifici variano da individuo a individuo, ma i concetti generali e il processo sono rilevanti per tutti.

Was Copywriting so besonders macht? Das wichtigste Werkzeug des Werbetexters ist und bleibt die Sprache. Mit ihrem Facettenreichtum berührt, verärgert, erfreut, belustigt, motiviert, verletzt, inspiriert sie uns in jeglichen Bereichen und Lebenslagen. Auch im Alltag sind Wörter und Phrasen omnipräsent, begleiten uns durch jegliche Situationen und sind der unumgängliche Schlüssel zu Kommunikation sowie Interaktion eines jeden Menschen.

Enter the mysterious word of advertising and get a job so unique that it requires no age limitations, tough trainings, or mental and physical qualifications. Prove your relatives, teachers, and friends who would constantly accuse you of being brainless wrong. Sounds great, isn’t it? Everything you wanted to know about how to become a great advertising guru, but didn’t know whom to ask is available right here in this book. It contains the most comprehensive specifications and do’s & don’ts for every aspiring advertiser. So, let us get started.

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

The future of marketing is mobile, with 75 percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

In these turbulent times, it is more important than ever for entrepreneurs to embrace innovative approaches to restarting their businesses when things don't go as planned. Business guru Pat Perry shares his best tips to reinvigorate your business and stand out among the competition.

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

En estos días, el marketing más rentable en el mundo es, sin lugar a dudas, convertir las marcas en íconos dignos de admiración. Aquellas que logren cautivar e involucrar a las personas para mantenerlas fieles, serán las triunfadoras en el complejo escenario competitivo actual. El resto se hundirá lentamente en el infierno de los Commodities. Pero ¿Cómo atraer a las personas para transformarlas en incondicionales nuestros? De eso se trata este audiolibro de convertir las marcas en referentes cargados de valor y a los clientes en devotos fans.

Take a step back in time and hear many of the best radio car commercials of the 1950s, 1960s, and 1970s from Buick, Chevrolet, Chrysler, Dodge, Ford, Lincoln, Mercury, Oldsmobile, Plymouth, Pontiac, Rambler, and Studebaker.

Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.