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Por que 75% dos novos produtos, serviços e negócios fracassam? E por que as campanhas de marketing já não entregam os mesmos resultados? Philip Kotler, uma das maiores autoridades no tema, apresenta as respostas nesse audiolivro que é um dos guias mais claros e práticos sobre o que fazer (e o que não fazer) quando o assunto é marketing. A partir de exemplos e insights, ele explica como identificar os sinais de que uma empresa está cometendo um dos 10 pecados mortais do marketing e compartilha as melhores soluções para superar o problema.

If you're sick and tired of feeling exhausted and overwhelmed, and desperately want to make a change, grab your copy of The Time Management Solution today. Reclaim control of your time. Optimize your daily schedule, get more done with less stress, and finally enjoy the healthy work-life balance you deserve!

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.

Many women today feel a societal pressure to be superhuman, to do it all so we can “have it all!” Trouble is, the “having it all” mentality is what is driving women crazy! If you want to unearth 20-30 hours a week so you can work less, stop doing the things you hate, and start living the life you want, Every Woman Needs a Maid will show you how.

LIDERAR UMA EQUIPE NÃO É NADA FÁCIL. ESTE AUDIOLIVRO VAI LHE ENSINAR CONCEITOS E HABILIDADES FUNDAMENTAIS PARA ELEVAR A SUA ATUAÇÃO A OUTRO PATAMAR.

This business book is written for solopreneurs and small companies. Simple, practical, effective and customer-pleasing business tools are arranged in eight operational groups. These 255 tools focus on small, one-percent improvements. The book layout and design facilitate rapid information retrieval and simple tool evaluation and implementation. This is a fast-listen professional resource that is brief and clear.

Listening and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.

Roman Gaida – Vater von vierjährigen Zwillingen und Topmanager – zeigt, wie man Karriere und Familie verbinden kann, ohne sich selbst, die Partnerin, die Kids oder den Job gänzlich zu vernachlässigen. Die Kunst dabei ist, die eigene Einstellung und individuelle Situation richtig zu durchdenken: Was sind jetzt die richtigen Karriereschritte? Was bedeutet Erfolg für mich? Was ist wichtig, was nice-to-have und wie finde ich den richtigen Arbeitgeber?

For close to three decades, Fundamentals of Project Management has helped managers tackle the complexities of the job. Succinct and easy to digest, this handbook simplifies concepts, answers questions, and helps tame the chaos that can erupt as projects move from planning to completion. The Sixth Edition of this trusted bestseller offers the practical guidelines and tools project managers have come to expect, along with new information explaining changes to the PMBOK® Guide, 7th Edition.

High achievers definitely approach their workday differently. This book gives access to the secrets and strategies they've found for making things work. Time Wise goes deeper and unveils some of the more counterintuitive but effective methods that boost your productivity. Some of the high achievers featured, along with their personal strategies, include Adam Alter setting systems instead of goals, Rita McGrath who consults her own personal board of directors, Jake Knapp who focuses on the one important thing of the day and Oliver Burkeman's approach to beating the to-do list.

We spend an average of just 47 seconds on any screen before shifting our attention. It takes 25 minutes to bring our attention back to a task after an interruption. And we interrupt ourselves more than we're interrupted by others. In Attention Span, psychologist Gloria Mark reveals these and more surprising results from her decades of research into how technology affects our attention

Selecionados pela Harvard Business Review, os 10 artigos desta edição apresentam com objetividade e clareza os conceitos fundamentais para entender o mundo dos negócios e, sobretudo, gerar transformações significativas e os melhores resultados. Você irá beber na fonte e aprender com Michael Porter sobre vantagem competitiva, com Daniel Goleman sobre inteligência emocional, com Peter F. Drucker sobre como gerenciar a própria carreira, com Theodore Levitt sobre marketing e com Clayton M. Christensen sobre inovação disruptiva.

Nunca teremos tempo para tudo, mas Faça o trabalho que precisa ser feito vai ensiná-lo a identificar a tarefa mais importante e concentrar tempo e energia nela, produzindo o melhor resultado para você e sua empresa. Conheça as práticas e os segredos dos maiores nomes da gestão de tempo, como Stephen R. Covey, David Allen e Heidi Grant Halvorson. Com seu novo nível de produtividade, você vai sair do trabalho a cada dia com a gratificante sensação de que seus projetos progrediram e que sua contribuição para a empresa ganhou outro patamar.

Here's the secret no one has told you until now. Your success as a facilitator has nothing to do with the types of clients you serve, but everything to do with your understanding of the predictable (and repeatable) process of transformation! Shift the Field is the definitive guide for coaches, consultants, healers, retreat leaders, and other service providers who want to facilitate powerful and lasting transformation within their programs and offerings.

Todos os dias nos esforçamos para ter ou evitar conversas difíceis–seja ao lidar com um funcionário de baixo desempenho, discordar do marido ou da esposa, negociar com um cliente ou simplesmente dizer “não” ou “me desculpe”. Baseado em 15 anos de pesquisas, este audiolivro traz uma abordagem passo a passo para que possamos travar esses diálogos delicados com menos estresse e mais sucesso.

Vertrauen ist der Treibstoff für Erfolg: So leben Sie positive Fehlerkultur. Weil rechts ranfahren nicht geht: Faktor Mensch statt Autopilot. Ziele erreichen heißt Menschen erreichen: Das Team macht den Unterschied.

Vor der Kamera gut zu wirken ist mit diesen Tipps ein Kinderspiel. Richtig genutzt, erzeugen Kameraeinstellung, Ton, Licht und Körpersprache beim Gegenüber ein vertrautes Gefühl der Nähe.

Are you constantly juggling multiple tasks and operating at 100 per cent or more? Do you feel you are permanently on the treadmill and can't get off? If you needed extra capacity for something urgent, could you find it? In The 1 Day Refund, bestselling author and time management expert Donna McGeorge shows you how to recover an extra 15 percent of your time—10 minutes per hour, 1 hour per day, or a full day each week—to think, breathe, live, and work. By creating more space, you'll discover a new ability to focus on what's truly important to you.

Insights from the latest research on team emotional intelligence and TalentSmartEQ’s research trends from working with over 200 teams (with 2000+ team members) combine to bring EQ know-how to the team level. Team Emotional Intelligence 2.0 delivers practical strategies and showcases how an emotionally intelligent team is far more than the sum of its parts. This book delivers 53 strategies and a step-by-step process for increasing team EQ skills so team leaders and anyone who’s a member of a team can achieve peak performance and reach their goals.

Avez-vous l'impression de toujours courir? Vous dites-vous parfois que, si vous aviez plus de temps, vous profiteriez davantage de la vie? Vos efforts d'organisation ne donnent pas les résultats escomptés? Cessez de gaspiller votre énergie.