検索キーワード： 予測・戦略的計画

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

In The Sweaty Startup, Nick offers listeners the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that’s obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.

En este episodio te contamos por qué la creación de procesos da flojera y cómo manejarla. Así como de la creatividad y la espontaneidad que surgen desde los procesos.

Are you intrigued by the idea of real estate investment but wary of the burdens of property tax, insurance, and maintenance costs? *The Triple Net Playbook* is your definitive guide to navigating the lucrative world of triple net lease investments, where tenants cover these expenses for you. In this comprehensive playbook, you'll discover the secrets to successfully owning and managing triple net lease properties- a unique real estate strategy that allows you to enjoy consistent cash flow without the typical headaches of property ownership.

Management teams and boards are facing disruption on all sides, from morphing customer preferences to the COVID pandemic to climate change. At the same time they are floundering in strategy confusion with too many concepts and not enough clarity. In this book, strategy expert and regular Harvard Business Review author Graham Kenny releases managers and directors from their strategy haze. His simple and effective framework allows managers to navigate the current maze of ideas and approaches and maximize their competitive advantage.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

In this expanded second edition, The Zig Zag Principle continues to offer a proven strategy for achieving business goals through strategic flexibility and resourceful planning. Building on the original's foundational concepts—assessing resources, adapting to change, and leveraging multiple opportunities—this edition integrates contemporary insights and real-world examples, including a fresh look at the impact of artificial intelligence.

Take control and transform your business. In "How to Get Your Business Flywheel Spinning", financial expert Eric Rigby reveals the repeatable process that has helped countless entrepreneurs achieve their ultimate vision, whether scaling or selling their business. Rigby's unique "flywheel" system will revolutionize how you run your company, empowering you to delegate responsibility to your team, boost profits, minimize taxes, and gain the freedom to focus on a big-picture strategy.

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

In today's fast-paced world, executing tasks quickly and efficiently is crucial for success. This practical guide helps teams enhance performance and speed up execution with straightforward strategies and techniques that can be implemented immediately. It covers essential topics such as effective communication, prioritization, and time management, presented in a clear and engaging manner.

A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger.

Vous êtes un entrepreneur ou un pigiste qui a bâti votre entreprise et qui, du jour au lendemain, voit son monde changer à la suite d'un diagnostic de cancer! En tant qu'entrepreneure, Christiane a été confrontée à un défi qui a changé sa vie en 2019 lorsqu’elle a reçu un diagnostic de cancer de stade 3C. Malgré le stress supplémentaire de la pandémie imminente de COVID-19, elle a refusé de laisser sa maladie la vaincre et l’a plutôt utilisée comme motivation pour aller de l’avant.

Learn the secrets of how successful businesses consistently predict and grow revenue. Imagine how great it will feel presenting to your board when the team is perfectly aligned, everyone knows their numbers, and has a proven process to deliver growth. It is not a dream. It can be reality. The Forecast takes you on a step-by-step journey with a fictional team as they pull together to save their small tech business.

Os melhores artigos da Harvard Business Review para criar vantagens competitivas e se destacar da concorrência. A estratégia é um componente fundamental do sucesso de uma empresa, mas nem sempre se traduz em melhores resultados. Elaborar uma estratégia coerente e vencedora é apenas o primeiro passo. Sem uma execução eficiente, que envolva os colaboradores de todos os níveis hierárquicos, nenhuma organização consegue ir muito longe. Reunindo o que há de mais relevante sobre o assunto, a Harvard Business Review selecionou 10 artigos de importantes autores.

In no other time in recent history have leaders in every industry and on every continent grappled with so many changes that have independently and simultaneously undermined their ability to lead. The Prepared Leader encapsulates more than two decades of the authors' research to convey how it has positioned them to navigate through the distinct challenges of today and tomorrow. Their insights have implications for every leader in every industry and every worker at every level.

Responsável por conduzir a espetacular recuperação da Best Buy, maior rede de lojas de eletrônicos dos Estados Unidos, Hubert Joly revela neste audiolivro sua estratégia para alcançar resultados extraordinários: colocar as pessoas e o propósito no coração do negócio, acionando o que ele chamou de “mágica humana”. É uma perspectiva fácil de entender, mas difícil de colocar em prática. Exige repensar radicalmente a liderança, o mundo dos negócios e o trabalho em si.

This book has been written with you in mind. This shows the most profitable and fastest way of leveling up your email marketing as we continue through 2022, and in the coming years, digital skills like these will be vital. Expect to learn how email marketing affects business, how to drive more action using email marketing, effective tips for email marketing, how to overcome email marketing problems, how to start email marketing, and the importance of having an email marketing strategy for your company.

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organizations do not scale and how the challenges change as they reach different milestones on the scaleup journey. He then details a practical step-by-step guide to successfully navigate between the milestones in the form of ESUS—a proven system for entrepreneurs to scale up.

This is a book about ideas. I've written it for people like you and me who are at heart really dreamers and entrepreneurs. It's about real people and real companies that took an idea and built a simple market strategy around it to become enormously successful. Even though marketing has changed over the years, these are proven marketing strategies that are just as relevant and applicable as they were years ago. This is a book about those marketing strategies and the individuals and companies who successfully employed them.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.