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What is your primary point of contact with customers? It's their blog for numerous firms. If your business does not have a blog, you are missing out on an important source of new clients and higher revenue from existing customers. Whether your business is brand new or is establishing a presence in the industry, a blog is an invaluable resource. The sooner you establish it, the more time it will have to establish reputation and a following.

This short and handy reference book will be helpful to aspiring writers, in many ways, from how to make the writing process easy and organized, to ideas on how writing can help generate immediate and passive income. It provides links to useful resources online, for writers and content creators, including blogging resources, online search aggregators, and so much more!

Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line—but in reality, it's the story of both.

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

Imagine: You can interact with and build a community - filled with people who have the same interests, opinions, and aspirations - and make money off it....Doesn’t that sound awesome? Making a blog is easy, but there are a bunch of "do's and don’ts". This audiobook is a complete guide on how you can create a blog, curate it, monetize it; connect with other readers, collaborate with other bloggers, as well as the importance of creating a mailing list; how to make business out of it, how social media can help, and much more!

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing. Whether you're an aspiring entrepreneur, own a business or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

All'imbrunire Instagram ha un'impennata di "like": perché milioni di persone, in tutto il mondo, sentono il bisogno di condividere l'immagine del sole che cala? Consultiamo Instagram in modo talmente compulsivo ormai da trascurare di interrogarci sul perché lo facciamo. Paolo Landi, con la sua lunga esperienza nel mondo della comunicazione, crede di aver compreso come mai postiamo le foto del cane, di un tramonto e di una pizza.

Seeking a better method for reaching the right audience? Discover the revolutionary new twist to keep your business popular and profitable. Struggling to see results from the social media grind? Feeling trapped behind pay-to-play walled gardens? Plagued by too many confusing approaches to online marketing? With decades of experience in digital entrepreneurship, author, podcaster, and PR expert Scott Winterroth has helped countless creators hit their stride and soar into success.

People love radio. It's been the most effective way to get your message across to a wide audience for decades. The written word, on the other hand, doesn't really have the same level of power that radio has. You can't hear a blog post about your product name, but you can hear us talking about it on your favorite podcast or in an audio commercial for your website. Audio files take up less bandwidth than their written counterparts, and this means that you can reach people from across the world with relative ease.

Music industry insider Christopher Grant Sr. introduces underrepresented creatives to the groundbreaking concept of Competitive Streaming™ and destroys the idea that creatives must rely on traditional digital media platforms for discovery. He levels the playing field for URCs, as he calls them to achieve success—regardless of fame, connections, or net worth.

In the modern age, branding is not such a difficult task as it used to be in the pre-social media times. Today, social media has helped us in so many different ways that could not be imagined before. Content creation is a very huge part of success that plays a vital role on social media. Without the right words targeted toward the right audience, it is completely impossible to have a successful brand.

Discover how you can start your own YouTube channel, grow it, and make money! Have you ever surfed through YouTube and wondered just what it would be like to have your own videos on there? Do you watch YouTubers and believe you can do the same thing, if not better? Are you a camera lover who can create great works of art you’d like to showcase to the world? Then this is the audiobook for you!

You know how you cannot stay away from that social media buzz for too long? Checking your phone every so often on what's trending or streaming? Quickly breezing through for anything eye-popping, perhaps a video? Taking a sneaky peek at someone's latest post, the latest game, a reality celeb's profile, or the latest gossip news headline? Getting involved in a heated debate in a forum? In this book, you will discover numerous proven ways on how to curb or quit social media and acquire fresh alternatives, plus more. Take charge and get your life back!

Apprenez à écrire des pages de ventes, des e-mails ou des publicités, plus convaincants, qui motiveront ceux qui les liront et qui poussent à l'achat. Le copywriting est l'art d'écrire pour vendre, une compétence de plus en plus recherchée. L'objectif du livre est de vous partager les meilleurs secrets, éprouvés, pour écrire avec plus de persuasion et vendre, et de rendre le copywriting accessible.

During one crazy week in January 2021, a motley crew of retail traders on Reddit's r/wallstreetbets forum had seemingly done the impossible - they had brought some of the biggest, richest players on Wall Street to their knees. Their weapon was GameStop, a failing retailer whose shares briefly became the most-traded security on the planet and the subject of intense media coverage. The Revolution That Wasn't is the riveting story of how the meme stock squeeze unfolded, and the real architects (and winners) of the GameStop rally.

A partir de nueve casos reales ocurridos en la Argentina, Sebastián Davidovsky, periodista especializado en tecnología, explica delitos como grooming, hackeo, phishing y ransomware. Cada caso sirve para conocer cómo operan los criminales, cómo funcionan las estafas y cómo estar prevenidos para evitarlas.

Do you ever feel that visiting social media is an increasingly negative experience? Social media taps into some of our most profound human weaknesses and makes it almost impossible to live without the temptation of comparing yourself to others, seeking their approval, or arguing with each other. Screen with Envy: How Social Media Culture Is Weakening Our Sense of Belonging and Making Us Lonelier discusses the antisocial ways we're behaving towards each other online and why we need to do better at rediscovering close connections offline instead.

Have you ever found yourself mindlessly scrolling your timeline? Have you ever wondered why we spend so much time glued to our phones and the many social media apps that take up our time? Have you ever wondered about the dangers of social media and the importance of understanding what’s coming across our screens? Mirage focuses on positively impacting your mental health, while analyzing the culture of social media, the daily experiences we have on social media, and breaking down how those experiences impact the way we think, feel, and behave.

In the past decade, social media has taken the world by storm even faster than almost any other technological advancement out there. You likely find it rare to encounter someone who does not have at least one social media account. Everybody and their mother, grandmother, and so on has one. When you think about it, the concept seems very positive, but there is an underlying message that is forgotten. Social media is actually a business in many ways - even if you have nothing to sell.

Cellphones have become a fact of life, with children as young as eight (yes, eight!) getting their very own “devices.” Such boundless access means our kids are in nearly constant contact with technology that was designed specifically for adults. And they’re doing so without any type of road map. Enter First Phone: the essential audiobook that apprehensive parents can confidently hand to their kids to listen to as they begin their journey into the digital world.