検索キーワード： インターネット・ソーシャルメディア

Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

Got a business or a personal brand to promote? You need to be on Instagram! But that's only the start. To make this work, you need to make Instagram work for you.

Google, Facebook, Twitter, Apple lassen uns teilhaben an allem, was in der Welt passiert. Der Preis, den wir für die neue technologische Hilfe bezahlen, ist allerdings hoch. Wer steckt hinter den Unternehmen, die uns ein neues, vernetztes Dasein versprechen? Was sind die Risiken und Nebenwirkungen, wenn wir unsere intimsten Daten gewinnorientierten Internet-Diensten anvertrauen? Carsten Görig zeigt erstmals, welche Interessen die Großen dieser Branche tatsächlich verfolgen, was ihre praktischen Dienste mit uns und unseren Daten anstellen und was sie uns Nutzern verschweigen. Nach einem Magisterstudium in Anglistik war Carsten Görig Redakteur in den Online-Redaktionen von Tiscali und Tomorrow. Heute lebt er in Hamburg und arbeitet als Journalist und Buchautor. Er schreibt u.a. für Spiegel Online und Stern.

LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

Are you looking to make money from home doing what you love? Do you need a little extra to pay for family vacations, your kids' college, or next month's mortgage? Are you a stay-at-home mom who wants to contribute to the family finances? Or maybe you want to earn a full-time income from home. In this book, the authors teach you everything you need to know to start a blog and earn your first $1,000 (or more). If you love writing and are passionate about a topic, then blogging is the perfect work-at-home job for you.

Collecting the most celebrated stories from the hit podcast RISK!, along with all-new true tales about explosive secrets and off-the-wall adventures, this book paints a spellbinding portrait of the transformational moments we experience in life but rarely talk about. No topics are off-limits in RISK!, no memories too revealing to share. From accidentally harboring a teen fugitive to being poisoned while tripping on LSD in the Mayan ruins, these stories transport readers into uncharted territory and show how your life can change when you take an extraordinary leap.

This book is a great beginner’s guide to the fundamentals of setting up and succeeding in blogging. It introduces best practices and strategies to gain a profitable SEO ranking with your unique and original content in a world that is getting smaller everyday due to the Internet.

I fix websites. People call me when their website is failing. This book is about using the power of story to reinvent your website. The principles in this book can make all the difference between success and failure for your business.

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.

In questo audiolibro vengono presentati casi reali e un'analisi dettagliata sul perché e come è utile narrarsi online, con un focus su alcuni tra i principali strumenti (blog, Facebook, Twitter) e con alcune proposte operative e tools per pianificare e programmare una strategia di comunicazione digitale per diventare dei "narratori nomadi" in grado di muoversi agilmente su qualunque mezzo.

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.

Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales' riveting and explosive American Girls.

Inside, you will find a foolproof system that will not only help you determine the true focus of your blog, but also how to be seen as an absolute authority in your field. You will also learn how to properly identify your audience to ensure you are giving them the content they want, not just in terms of usefulness, but in terms of true enjoyment, so you can be sure they will stick around to the very end of everything you write.

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

La enciclopedia del community manager es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube, o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca.

50 Things to Know About Selling Online, by Tiffany Edwards, offers an approach to easily help you sell your unwanted items online. This audiobook will help you pick a platform, find what you want to sell, discover your target audience, and so much more!

Creating a good podcast is more complicated than buying some equipment. You've probably read articles about which microphone to buy, which software to use and how to post your podcast on iTunes. Perhaps you've heard some "expert advice" that suggests writing a script or an outline. Podcast: Learn How to Stop Babbling and Start Podcasting Like a Pro is a step-by-step guide to help you develop ideas, write a script or outline for your show, and prepare your podcast.

The secret to blogging success, all starts with the content you create, and how much value you provide to your readers. Blogging isn't just for sharing your thoughts with the world; it has become a leading platform for real business. Most people read blogs for selfish reasons or for just entertainment. Their loyalty largely depends on how much value or engagement you provide.

Have you ever seen advertisements on Facebook and asked yourself, "How can I do that for my business?" Well if you've ever been on Facebook, then you've definitely seen ads...because that's how Facebook makes its money. And here's the good news: Advertising on Facebook is incredibly easy to do and it's even more incredibly effective!