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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

From a brilliant longtime AI insider granted intimate access to the world of Sam Altman and OpenAI from the beginning, an eye-opening account of arguably the most fateful tech arms race in history, reshaping the planet in real time, from the cockpit of the company that is driving the frenzy.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

The media often suggest that Russia poses the greatest threat to America's national security, but the real danger lies farther east. While those in power have been distracted and disorderly, China has waged a six-front war on America's economy, military, diplomacy, technology, education, and infrastructure - and they're winning. It's almost too late to undo the shocking, though nearly invisible, victories of the Chinese. In Stealth War, retired Air Force Brigadier General Robert Spalding reveals China's motives and secret attacks on the West.

Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society more divided than ever; but economics can help! From parenting to organ donation, housing to anti-social behaviour, economics provides the tools we need to fix the biggest issues of today. Far from being a means to predict the stock market or enrich the elite, economics provides a lens through which we can better understand how things work.

If you are a CEO, global leader, or part of a global organization, you can revolutionize every part of your business by raising your cultural intelligence. Cultural Intelligence in the 21st Century explores nine crucial cultural competencies that will transform every part of your business, including: how you drive inclusion, revenue, and Environmental, Social, and Governance (ESG); how you lead global teams for better results; how you increase sales and operational performance; how you communicate across cultures; and how you build relationships and trust in other countries.

Tehnologia evoluează într‑un ritm exponențial, spune Azeem Azhar, iar noi nu ne vom putea adapta decât dacă ne însușim un ritm progresiv mai lent. Rezultatul? Un „decalaj exponențial“ între puterea noii tehnologii și capacitatea noastră de a ține pasul cu ea. Azhar explică prin decalajul exponențial unele dintre cele mai presante dificultăți ale societății în care trăim: de la inerția afacerilor în a implementa digitalizarea până la reacția sclerozată a democrațiilor liberale în fața avântului problemelor sociale. Cum trebuie întâmpinată această tendință care ne erodează economia, politica și viața?

This guide is specifically tailored for rural Indigenous communities. We'll explain digital advocacy and its significance in bridging communication gaps between Indigenous communities and decision-makers. Checklists, recommended tools, and easy-to-follow guides will keep you on track to developing skills in amplifying your voice, lobbying governments, and influencing change in the digital age.

In this book, Dr. Bibhu Dash & Dr. Sameeh Ullah comprehensively explores the evolving international monetary system, intertwined geopolitical dynamics, and the burgeoning realm of financial technology. This scholarly work delves into the system's complex features, functions, and the far-reaching consequences of globalization. They meticulously dissects both positive and negative frictions within the monetary system, unraveling their repercussions on economies worldwide.

Imagine if Tina Fey were Asian and describing her home country. A brilliant collection of hilariously poignant true stories follow the unbelievable tales of an American Born Chinese female executive conquering the China market. This book divulges the China you never knew in a funny and snappy way. In process, the stories illustrate what China teaches us about happiness, wealth, love, power, and getting what you want. Based on a successful and witty blog loved by worldwide readers, the book illuminates how China changes your world at home.

Make every dollar in your marketing budget count Are you overwhelmed by digital marketing strategies that seem complex and impossible to manage? Are you investing time and money without seeing the returns you expected? In Profit-Driven Digital Marketing, Quan Vo reveals a practical, results-oriented approach to digital marketing that streamlines the process and puts profitability at the forefront.

In a thoughtful coda to this cautionary tale, the old China hand shares his thoughts about how to deal with the dragon today and in the future. Educating ourselves about the world's only other superpower is essential, he says. Both entertaining and eye-opening, Dancing with the Dragon is an excellent primer for doing just that.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, disrupting countless industries while its valuation has soared to well over a trillion dollars. We now live in a world run, supplied and controlled by Amazon and its founder.

A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do - economically, politically, and culturally - abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies.

Who really creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic crisis is a problem hiding in plain sight. In modern capitalism, value extraction is rewarded more highly than value creation: the productive process that drives a healthy economy and society. From companies driven solely to maximise shareholder value to astronomically high prices of medicines justified through big pharma's 'value pricing', we misidentify taking with making, and have lost sight of what value really means.

In this eloquent challenge to the reigning wisdom on globalization, Dani Rodrik reminds us of the importance of the nation-state, arguing forcefully that when the social arrangements of democracies inevitably clash with the international demands of globalization, national priorities should take precedence. Combining history with insight, humor with good-natured critique, Rodrik’s case for a customizable globalization supported by a light frame of international rules shows the way to a balanced prosperity as we confront today’s global challenges in trade, finance, and labor markets.

Start-Up Nation addresses the trillion dollar question: How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources - produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada, and the UK?