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Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

L'ère de l'économie industrielle est révolue : place à l'économie de l'information, une économie "nouvelle" régie par des règles propres et des business modèles basés sur la disparition des intermédiaires et le règne de l'information en temps réel. L'auteur propose ici une lecture du nouveau damier stratégique en place dans l'économie internationale, montrant ainsi le glissement opéré en quelques années seulement entre une économie du "camion" et une économie du "photon".

Le développement à l'international pour une entreprise française n'est pas une ligne droite. Il s'agit plutôt d'un slalom dans le brouillard que l'on ne peut réussir que si l'on sait où sont plantés les piquets. Dans une démarche méthodologique, Michel Montolio nous livre des repères précis, décrivant ce qu'il faut faire à chaque étape. Pour ceux qui veulent et aiment faire.

Jude Wanniski's masterpiece defined the policies at the heart of the Reagan economic boom that continues today and promises a coming century of global peace and prosperity. Writing with a simplicity and liveliness uncommon to his subject, Wanniski offers a fresh general theory of the world's political evolution that explains how and why economies fail and succeed, now and as far as we can imagine.

Thomas Piketty's work has proved that unfettered markets lead to increasing inequality. Without meaningful regulation, capitalist economies will concentrate wealth in an ever smaller number of hands. Armed with this knowledge, democratic societies face a defining challenge: fending off a new aristocracy. For years Piketty has wrestled with this problem in his monthly newspaper column, which pierces the surface of current events to reveal the economic forces underneath.

Ein Insider schildert den wirtschaftlichen Aufstieg in China: Analyse und Prognose zugleich.

China steigt zur größten Volkswirtschaft der Welt auf und könnte schon in wenigen Jahren die amerikanische Wirtschaft überholen. Konrad Seitz erzählt die dramatische Geschichte Chinas: von der Jahrtausende alten Geschichte Chinas und seiner "vollendeten Zivilisation", vom Zusammenbruch der konfuzianischen Welt im 19. Jahrhundert und der Verzweiflung der Chinesen an ihrer eigenen Kultur, und von der Geburt des neuen China seit 1949.

The U.S. dollar’s dominance seems under threat. The near collapse of the U.S. financial system in 2008-2009, political paralysis that has blocked effective policymaking, and emerging competitors such as the Chinese renminbi have heightened speculation about the dollar’s looming displacement as the main reserve currency. Yet, as The Dollar Trap powerfully argues, the financial crisis, a dysfunctional international monetary system, and U.S. policies have paradoxically strengthened the dollar’s importance.

Why has the Eurozone ended up with an unemployment rate more than twice that of the United States more than six years after the collapse of Lehman Brothers? Why did the vast majority of low- and middle-income countries suffer a prolonged economic slowdown in the last two decades of the 20th century? What was the role of the International Monetary Fund in these economic failures?

We Sell Drugs is a study grounded in the transnational geography and political economy of the coca-leaf and coca-derived commodities market stretching from Peru and Bolivia into the United States. More than a narrow biography of one famous plant and its equally famous derivative products - Coca-Cola and cocaine - this audiobook situates these commodities within the larger landscape of drug production and consumption. Examining efforts to control the circuits through which coca traveled, Suzanna Reiss provides a geographic and legal basis for considering the historical construction of designations of legality and illegality.

The book also argues that the legal status of any given drug is largely premised on who grew, manufactured, distributed, and consumed it and not on the qualities of the drug itself. Drug control is a powerful tool for ordering international trade, national economies, and society's habits and daily lives. In a historical landscape animated by struggles over political economy, national autonomy, hegemony, and racial equality, We Sell Drugs insists on the socio-historical underpinnings of designations of legality to explore how drug control became a major weapon in asserting control of domestic and international affairs.

In State Capitalism, Joshua Kurlantzick ranges across the world - China, Thailand, Brazil, Russia, South Africa, Turkey, and more - and argues that the increase in state capitalism across the globe has, on balance, contributed to a decline in democracy. He isolates some of the reasons for state capitalism's resurgence: the fact that globalization favors economies of scale in the most critical industries and the widespread rejection of the Washington Consensus in the face of the problems that have plagued the world economy in recent years.

China's economic growth is sputtering, the Euro is under threat, and the United States is combating serious trade disadvantages. Another Great Depression? Not quite. Noted economist and China expert Michael Pettis argues instead that we are undergoing a critical rebalancing of the world economies.

Winner of the 2011 Strega Prize, this blend of essay, social criticism, and memoir is a striking portrait of the effects of globalization on Italy’s declining economy. Starting from his family’s textile factory in Prato, Tuscany, Edoardo Nesi examines the recent shifts in Italy’s manufacturing industry. Only one generation ago, Prato was a thriving industrial center that prided itself on craftsmanship and quality. But during the last decade, cheaply made goods - produced overseas or in Italy by poorly paid immigrants - saturated the market, making it impossible for Italian companies to keep up.

Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.

At the end of World War II, America had all the money and all the power. Now, after the Great Crash of 2008, America is cash poor. In The End of Influence, world-renowned economists Stephen Cohen and Brad DeLong argue that this loss will have grave consequences for Americas standing in the world, even as it opens up new opportunities for a new multilateralism.

As companies expand their international operations, smart women who are prepared to pursue opportunities overseas can dramatically accelerate their careers, enjoying high-profile projects, bigger promotions, and impressive financial rewards. Get Ahead by Going Abroad is the go-to resource that reveals how women, single or married, can leverage this trend to showcase their skills and move up quickly on their own terms.

When Corporations Rule the World explains how economic globalization has concentrated the power to govern in global corporations and financial markets and detached them from accountability to the human interest. It documents the devastating human and environmental consequences of the successful efforts of these corporations to reconstruct values and institutions everywhere on the planet to serve their own narrow ends.

In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeatedly asked for a club they could play from "long iron" distance, from 180 to 220 yards to the green. Adams knew the technical secret was to lower the club's center of gravity.

A century ago, migrants often crossed an ocean and never saw their homelands again. Today, they call - or Skype - home the moment their flight has landed, and that's just the beginning. Thanks to cheap travel and easy communication, immigrants everywhere stay in intimate contact with their native countries, creating powerful cross-border networks. In Borderless Economics, Robert Guest, The Economist's business editor, travels through dozens of countries and 44 American states, observing how these networks create wealth, spread ideas and foster innovation.

As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where 25 years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China.

Here, for the first time, Booz China Managing Director Edward Tse parses the Chinese landscape, walking the reader through the Chinese business environment, the effects of Chinese economic power on worldwide business, and how the two mesh and interact. The China Strategy is the only book you'll need to do business in China, with China, or in competition against China.