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As Desmond Shum was growing up impoverished in China, he vowed his life would be different. Through hard work and sheer tenacity he earned an American college degree and returned to his native country to establish himself in business. There, he met his future wife, the highly intelligent and equally ambitious Whitney Duan who was determined to make her mark within China’s male-dominated society. Whitney and Desmond formed an effective team and, aided by relationships they formed with top members of China’s Communist Party, the so-called red aristocracy.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all of our futures. Can it be fixed?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.

For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America made that happen, but now America has lost interest in keeping it going.

World history began in the Persian Gulf. The ancient port cities that dotted its coastlines created the first global seaboard, a place from where faiths and cultures from around the world set sail and made contact. More than a history, The Center of the World shows us that contradictions that define our modern age have always been present.

The bestselling author of CRISIS ECONOMICS argues that we are heading toward the worst economic catastrophe of our lifetimes, unless we can defend against ten terrifying threats.

In This Changes Everything Naomi Klein argues that climate change isn’t just another issue to be neatly filed between taxes and health care. It’s an alarm that calls us to fix an economic system that is already failing us in many ways. Klein meticulously builds the case for how massively reducing our greenhouse emissions is our best chance to simultaneously reduce gaping inequalities, re-imagine our broken democracies, and rebuild our gutted local economies.

Signals is the story of the world economy, told in the language of everyday objects, places and events - from magazine covers and supermarkets to public protests. Pippa Malmgren argues that by being alert to the many signals around us, we can be empowered to deal with the varied troubles and treasures the world economy inevitably brings. Economics is not just maths and data. Perfume and makeup are part of the world economy, too.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, disrupting countless industries while its valuation has soared to well over a trillion dollars. We now live in a world run, supplied and controlled by Amazon and its founder.

Japan’s Masayoshi Son has made and lost several fortunes, investing or controlling assets worth $1trn in the past two decades through his media-tech giant, SoftBank. He bankrolled Alibaba, China’s internet colossus, before the world had heard about it; plotted with Steve Jobs to turn the iPhone into a wonder product; and financed hundreds of tech start-ups, fuelling the biggest boom Silicon Valley has ever seen. This book takes you on Masa’s wild ride, from his birthplace in a Korean slum in post-war Japan to the modern-day temples of power.

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies.

Legendary investor Jim Rogers gives us his view of the world on a 22-month, 52-country motorcycle odyssey in his best-selling business/adventure book, Investment Biker, which has already sold more than 200,000 copies.

Before you invest another dollar anywhere in the world (including the United States), read this book by the man Time magazine calls "the Indiana Jones of finance". Jim Rogers became a Wall Street legend when he co-founded the Quantum Fund. Investment Biker is the fascinating story of Rogers’s global motorcycle journey/investing trip.

Early in the 21st century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, or software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.

Macroeconomics takes a broad perspective on the economy of a country or region; it studies economic changes in the aggregate, collecting data on production, unemployment, inflation, consumption, investment, trade, and other aspects of national and international economic life. Policymakers depend on macroeconomists' knowledge when making decisions about such issues as taxes and the public budget, monetary and exchange rate policies, and trade policies-all of which, in turn, affect decisions made by individuals and businesses.

In Strong Supply Chains Through Resilient Operations: Five Principles for Leaders to Win in a Volatile World, a team of dedicated veteran operations strategists delivers a practical and hands-on discussion of how to future-proof your company's supply chains through a relentless focus on resilience. In the book, you'll discover how to shift your firm's emphasis from "low-cost" to "low volatility" as you protect your company against the supply and demand shocks associated pandemics, wars, labor disputes, and trade conflicts.

Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.

Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society more divided than ever; but economics can help! From parenting to organ donation, housing to anti-social behaviour, economics provides the tools we need to fix the biggest issues of today. Far from being a means to predict the stock market or enrich the elite, economics provides a lens through which we can better understand how things work.