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هنالك دومًا مواقفٌ وحكايات في كواليس المبدعين.

¿Por qué y para qué se escribe? ¿De dónde provienen las ideas que estimulan y alimentan a un escritor? ¿Cuál es el motor que impulsa la creatividad? Para Federico Reyes Heroles estas preguntas constituyen una curiosidad esencial, el núcleo de una pasión de vida. Para responderlas, nos propone un recorrido que parte de su experiencia personal y sigue las pistas de otros escritores que sondearon sus propios procesos creadores. Al poco tiempo, el explorador descubre que no puede quedarse en el ámbito de la literatura.

We all love stories. But why do we tell them? And why do all stories function in an eerily similar way? John Yorke, creator of the BBC Writers' Academy, has brought a vast array of drama to British screens. Here he takes us on a journey to the heart of storytelling, revealing that there truly is a unifying shape to narrative forms - one that echoes the fairytale journey into the woods and, like any great art, comes from deep within. From ancient myths to big-budget blockbusters, he gets to the root of the stories that are all around us, every day.

Fake News: Falsehood, Fabrication and Fantasy in journalism examines the causes and consequences of the "fake news" phenomenon now sweeping the world’s media and political debates. Drawing on three decades of research and writing on journalism and news media, the author engages with the fake news phenomenon in accessible, insightful language designed to bring clarity and context to a complex and fast-moving debate.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

This famous work by Lucretius is a masterpiece of didactic poetry, and it still stands today as the finest exposition of Epicurean philosophy ever written. The poem was produced in the middle of first century B.C., a period that was to witness a flowering of Latin literature unequaled for beauty and intellectual power in subsequent ages. The Latin title, De Rerum Natura, translates literally to On the Nature of Things and is meant to impress the reader with the breadth and depth of Epicurean philosophy.

"Martha Gellhorn was so fearless in a male way, and yet utterly capable of making men melt," writes New Yorker literary editor Bill Buford. As a journalist, Gellhorn covered every military conflict from the Spanish Civil War to Vietnam and Nicaragua. She also bewitched Eleanor Roosevelt's secret love and enraptured Ernest Hemingway with her courage as they dodged shell fire together.

Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

If you’ve ever wanted someone to explain how to upload your books to Amazon, this book is for you. If you want to upload books for free to make money, this book is for you.

We’re looking forward to guiding you through what we know can be a rather overwhelming experience—but with the right knowledge and chutzpah you’ll see that self-publishing is one of the most thrilling and meaningful journeys a writer can take. I’m Janita, and I’m going to teach you the lessons I’ve learned over the past ten years in the independent publishing industry.

Discover the transformative power of artificial intelligence in the world of advertising with ‘The AI Edge in Advertising’. This comprehensive guide features 20 actionable prompts designed to help professionals accelerate and personalize customer service, optimizing their workflow and deepening client connections. With over 15 years in the advertising industry, author Stephanie Fischer shares valuable insights and practical strategies to revolutionize the way you engage with clients.

Audiobook narration is fun, varied, and a whole lot of hard work. Tanya Eby's handbook draws on her 25 years of experience in the audiobook industry to give narrators tips, suggestions, and information on the art and business of audiobook narration.

Master the art of English grammar with this updated edition of the bestselling guide, The Only Grammar Book You’ll Ever Need, featuring fresh examples and quizzes to test your knowledge, making it an invaluable resource for business professionals, students, and anyone looking to improve their English language proficiency.

In a genre with so much imaginative potential, creating well-rounded and unique characters that speak to the personality and individuality of the creator can be tricky. This guide is an excellent resource, perfect for anyone interested in elevating their fantasy content on social media, preparing for a LARP event, or even writing characters for novels or screenplays.

Il contenuto di questo testo è uno strumento utilissimo per generare un libero fluire di ciò che ha origine nell'interiorità. Un metodo fondamentale che conduce al contatto con quella fonte, insita nel profondo di ognuno, che ci rivela le verità che sono presenti in maniera innata dentro di noi. Utilizzando queste tecniche spontanee, si giunge gradualmente, lasciando andare completamente ogni limitazione, allo stato di libertà interiore necessario per la reale manifestazione di se stessi.

Part craft guide, part writing coach and part cheerleader, this audiobook offers useful advice on a slew of common writing and publishing ailments, such as how to end procrastination, how to build a social media platform that reflects your personality, how to get your imagination to overflow with new ideas, how to listen to your intuition when receiving a critique on your work, how to overcome impostor syndrome, what to do when you're stuck in the query trenches, and so much more.

Tu libro te convertirá en un experto en tu tema y te abrirá todas las puertas al éxito profesional. Podrás acceder a medios de comunicación, conseguir promoción y visibilidad. Ser autor facilita tu marketing. Comparte tu mensaje con el mundo con tu libro. No te guardes para ti tu mensaje, es importante y el mundo quiere oírte. Un libro es la forma más fácil de expresar tu mensaje al mundo, viajando como conferenciante internacional.

Compelling characters are what keeps readers turning pages and buying books—from fantasies to mysteries to the great literary novel. But how to do you create characters that feel three-dimensional and real on the page? Counsellor and author Eileen Cook shares common psychological techniques to help you build your characters and take your story to the next level. This book covers understanding your character's backstory and how it impacts their choices in your book by doing a structured counselling interview, personality structure, and the Stages of Change.