検索キーワード： 事業開発・起業

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

The IMF and World Bank were created to help countries survive financial crises and to help them develop into prosperous economic actors. But their 75-year track record shows the opposite: their loans and structural adjustment policies have plunged poor countries into impossibly large debt traps and forced the Third World to focus on producing goods for consumption in the West, instead of growing consumption and industry at home.

Everyday struggles grow heavier: navigating endless specification options, ensuring fire safety compliance without overdoing it, or harmonising structures and services while staying true to your design vision. And then there’s the unrelenting pressure to innovate while keeping projects on budget and clients happy. This book is your shortcut to clarity and confidence in a complex world.

An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Natalia de Santiago vuelve con un kit de supervivencia para autónomos y emprendedores. Un libro imprescindible para entender y mejorar las finanzas de tu negocio. ¿Tienes un negocio y te gustaría gestionarlo mejor para ganar más dinero? ¿Eres autónomo y estás harto de sufrir? ¿Trabajas por cuenta ajena, pero sueñas con montar tu propio chiringuito? Cuando se trata de emprender, todo el mundo presume de ventas millonarias, jornadas laborales de hora y media y reuniones a la sombra de un cocotero en una playa balinesa.

Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.

コーチ・コンサルタントでクレーマーや冷やかし客に疲弊している人はいませんか？​このオーディオブックはそんな人のために作りました。

Amazon FBA was officially launched in 2006, so it is far from the newest selling platform, but it has shaped the path for other platforms of its kind, and it should be considered as the best service possible. But why would you want to get involved with Amazon FBA? Well, Amazon FBA is one of the easiest ways to get started. From its promises of prime delivery to customers to its total management of your products as soon as they are delivered to the warehouse, Amazon has you covered. They provide a service unmatched by any outside company, and they make selling easier every year.

Two renowned investment advisors and authors of the best seller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century. The Sovereign Individual details strategies necessary for adapting financially to the next phase of Western civilization.

At a time when Warren Buffet has again emerged as the defining sage and darling of Wall Street, this fascinating book explodes the myths that surround the man from Omaha and brings new insights into his remarkable successes ¿ as a manager, an allocator of capital, and a role model for financial managers, investors, and business executives around the world. Many best-selling books have tried to unlock Buffett's secrets by analysing his genius as a stock picker. But they missed the point.

Robert Kiyosaki is one of the new breed of business owners, who has stopped talking about the shortcomings of the school system and is doing something about it. In this thought-provoking audio, Robert Kiyosaki has continued the themes begun in his international best seller "If You Want to Be Rich and Happy Don't Go to School?"

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in over 30 years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopaedia. So that's what this book is. An advice encyclopaedia. A mentor in a box. Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

In Front-Line Leadership: How to Eliminate Complacency and Build All-In Engagement, experienced leader and veteran Patrick Nelson delivers an inspiring and exciting discussion of real-world leadership that changes lives and gets results.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

Are you passionate about bicycles and have a knack for fixing things? 'How to Start a Home-Based Bicycle Repair Business' is your ultimate guide to turning your hobby into a thriving home-based business. This comprehensive guide provides you with step-by-step instructions on establishing your repair business, attracting customers, and ensuring excellent service while operating from home. From mastering repair techniques to building a customer base and managing your finances, this book covers everything you need to get your bicycle repair business rolling.

Dall'autore di Padre ricco, Padre povero, il libro di finanza personale più letto di tutti i tempi! Robert T. Kiyosaki, imprenditore e investitore, offre uno sguardo approfondito su cosa significa essere un imprenditore e un lavoratore autonomo. Se anche voi avete un lavoro regolare, come la maggior parte delle persone che vi circondano, vi lamentate almeno una volta al giorno di quanto siate stanchi di tutto: di dover lavorare ogni giorno, di dipendere dal vostro stipendio, di non avere la libertà di scegliere i vostri orari o i giorni di vacanza, di essere stanchi dei vostri colleghi o della routine lavorativa in generale.

Early in the 21st century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, or software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.

Everything you want to achieve in life requires you to take risks, push beyond your comfort zone and build trust with others. Our first instinct is often to avoid risk altogether, but that only creates a chasm between what we want to achieve and what we're willing to do to get there. To bridge that divide, we need a way to make those risks feel smaller, less dangerous, more worthwhile, and, frankly, more fun. Safe Danger offers groundbreaking insights that will allow listeners to overcome and control the risks in their lives, based upon five core principles.

We all understand that knowledge shapes the fate of business and the growth of nations, but few of us are aware of the principles that govern its motion. The Infinite Alphabet unravels the laws describing the growth and diffusion of knowledge by taking you from a failed attempt to build a city of knowledge in Ecuador to the growth of China’s innovation economy. Through dozens of stories, you will learn why aircraft manufacturers in Italy began manufacturing scooters after the Second World War and how migrants like Samuel Slater shaped the industrial fabric of the United States.