Two paths. One destination.

In this episode of kNOw FEAR, hosts Jeb Corliss and Iiro Seppänen dive deep—literally and mentally—into one of humanity’s most primal fears: sharks.

For Iiro, shark diving began as a mission to overcome a deep-rooted fear. For Jeb, it was a lifelong passion for the misunderstood predators of the sea. Two very different starting points—but both led to the same lesson: fear can be reprogrammed.

From diving with great whites to mastering mental shifts, they share how fear can be transformed into focus, and instinct into presence. This isn’t about being fearless—it’s about using fear as fuel.

This is not a survival story. It’s a mindset shift.

What do a Hollywood film set, an outlaw symbol, and a graveyard measurement have in common? They all played a role in the birth of 3triple7—a movement built on the power of presence and the acceptance of death.

In this episode, we dive deep into the origins of 3triple7 and why it’s more than just a number. From the philosophy of living fully in the moment to the stories that shaped its foundation, this is the untold story of how 3triple7 was forged.

Adrenaline, risk, and mental clarity—extreme sports are often seen as reckless, but for many athletes, they’re a way to stay grounded.

In this episode, we explore the mental side of pushing limits. Jeb shares how BASE jumping brings focus and control in a chaotic world, Iiro reflects on separating identity from achievements, and Pete challenges the stereotype that thrill-seekers are just wired differently.

We dive into the fine line between risk and resilience, the power of community, and why facing fear isn’t just about survival—it’s about protecting your mental well-being.