『eCommerce MasterPlan』のカバーアート

eCommerce MasterPlan

eCommerce MasterPlan

著者： Chloë Thomas
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 Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/Copyright 2025 Chloë Thomas マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox

    AI Chatbot Strategy that Delivers with Parts Town’s Paul Hancox
    2025/07/14

    Paul Hancox, SVP of eCommerce at Parts Town, a leading distributor of OEM foodservice, HVAC, and residential appliance parts. A predominantly B2B eCommerce business, selling via their custom website, and mobile app.

    Parts Town are based in the USA, distribute spare parts to over 140 counties, and the parent company Parts Town Unlimited had annual revenue of $2.5billion in 2024, with 55% growth in HVAC alone!

    We've lots to learn from Parts Town's Paul Hancox, including how they've been leveraging AI chatbots to improve customer experience, sales, and the team's efficiency.

    Hit PLAY to hear:

    • Why treating your website like a product could unlock massive growth
    • The one change that boosted Parts Town’s chat agent efficiency by 60%+ ⚡
    • How Paul’s team ships 400,000+ orders per quarter — and what powers it
    • The secret link between site speed and conversion most brands ignore 🧠
    • What it’s really like to manage eCommerce for a $2.5B B2B giant
    • The smart way to use AI chatbots without losing the human touch 🤖❤️

    Key timestamps to dive straight in:

    [05:35] "Journey from East to West Coast"

    [07:11] Career Journey: Home Depot to Lennar

    [10:14] eCommerce Product Manager Focus Areas

    [15:12] Website's Chat Functionality Needs Improvement

    [16:18] Enhancing Order Inquiries with AI

    [21:13] Managing Complex Serial Number Data

    [23:58] Curated Personalization and Experience

    [25:26] Listen to Paul’s Top Tips!

    Full episode notes here: https://ecmp.info/551

    Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    続きを読む 一部表示
    37 分
  • How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

    How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche
    2025/07/07

    Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.

    Hit PLAY to hear:

    • How one viral video turned a year of no sales into $30K in 3 weeks 📈
    • The bold preorder strategy that helped Dapper Boi scale without outside funding
    • Why “fun and scrappy” content beats polished ads every time 🎬
    • What it’s really like to build a fashion brand with your partner ❤️
    • The question that made them sell their house instead of giving up 🏡
    • How they're expanding globally — and running lean with just 2 full-timers 🌍

    Key timestamps to dive straight in:

    [05:19] Starting Fashion Line Without Experience

    [07:24] Entrepreneur's Fashion Journey

    [12:43] Dapper Boy: Our Entrepreneurial Journey

    [14:24] Innovative Marketing Boosts Shirt Sales

    [17:31] "Why Dapper Boy Must Persist"

    [20:56] Optimizing Intro Pricing Strategy

    [23:41] Exclusive Membership Tiers

    [24:48] Listen to Vicky’s Top Tips!

    Full episode notes here: https://ecmp.info/550

    Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    続きを読む 一部表示
    35 分
  • Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce

    Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce
    2025/06/30

    Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.

    Hit PLAY to hear:

    • 💸 How Nip + Fab profits from the very first order (yes, really)
    • 🗣️ The customer interview that sparked a winning ad campaign
    • 👥 Why targeting by values beats targeting by age every time
    • 🔍 The simple survey trick that reveals why customers almost didn’t buy
    • 💬 How to turn real feedback into high-converting marketing copy
    • 🤝 The cross-team collaboration secret behind smarter customer personas

    Key timestamps to dive straight in:

    [04:53] Rodial Group's Dual Skincare Brands

    [07:07] Collaborative Business Approach

    [10:37] Effective Customer Acquisition Strategies

    [13:27] Interests Over Age in Marketing

    [18:07] Competitor Insight through Consumer Feedback

    [21:13] "Optimise Sales with Confirmation Surveys"

    [23:58] Listen to Frederica’s Top Tips!

    Full episode notes here: https://ecmp.info/549

    Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

    Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

    Get all the links and resources we mention & join our email list at https://ecmp.info

    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
    続きを読む 一部表示
    34 分

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