You've probably heard it all: "Just show up online." Post on LinkedIn. No—Instagram. Wait, maybe YouTube? It's no wonder so many CEOs are caught in a fog of content confusion.

But here's the truth: the smartest business owners aren't chasing every platform—they're choosing the right ones on purpose.

In this episode, I'm revealing what actually works in 2025. Because building visibility shouldn't mean burning out.

• Why "being everywhere" is overrated—and what to focus on instead for maximum ROI
• How to identify where your target audience already hangs out (and why that's your power move)
• What I call the Visibility Ecosystem—and how to build one
• A real-world platform breakdown so you can stop guessing and start leading your industry

It's not about performing exhaustion. It's about building authentic online presence that lasts.

Hit play—your audience is waiting.

Mentioned in This Episode:

Quiz: Find Your Anchor Platform HERE

BONUS: Repurpose your anchor content into 10+ pieces of content with this guide. HERE

📲 Connect with Eleisha on Instagram: @eleishaeverett

💌 Join The Catalyst Collective Newsletter Get bi-weekly insights, strategies, and behind-the-scenes thoughts from Eleisha to grow your online presence like a true industry leader. HERE

Ever felt like content frameworks just add more pressure to your plate? Like they’re supposed to help but end up boxing you in? Yeah, I’ve been there — until I stumbled on a method that changed everything.

In this episode, I’m breaking down three frameworks that give you freedom and direction. These tools don’t just make content easier — they help you lead with clarity, connect with your audience, and show up like the CEO you are.

Here’s what we’ll cover:

• The 4H Method that takes the pressure off content pillars and gives you a rhythm that actually works

• How StoryBrand helps you clarify your message and position your audience as the hero

• My signature PACE Method for anchoring your visibility in purpose, audience, credibility, and execution

• Why combining these frameworks is the secret to sustainable, strategic visibility

Hit play — your audience is waiting.

Mentioned in This Episode:
The 4H Method by @shannonmckinstrie

StoryBrand by @donaldmiller

PACE Method by @eleishaeverett

📲 Connect with Eleisha on Instagram: @eleishaeverett

💌 Join The Catalyst Collective Newsletter
Get bi-weekly insights, strategies, and behind-the-scenes thoughts from Eleisha to grow your online presence like a true industry leader. Let's do it!

If you’ve ever said, “I just need to be more consistent with content,” this episode is for you.

We’re diving into the PACE Method — my signature content framework built for founders, CEOs, and visionary leaders who want to grow their online presence with clarity, not chaos.

In this episode, I’ll walk you through:

• Why most content strategies lead to burnout

• How to create a message that actually moves your audience

• The PACE framework: Purpose, Audience, Credibility, and Execution

• How to lead online without becoming another overwhelmed creator

Whether you’re building a personal brand, growing a thought leadership platform, or leading a business that deserves more visibility — this is the strategic foundation you didn’t know you needed.

Let's keep the conversation going:

Instagram - @eleishaeverett

Grab the Unstuck Your Audience Guide HERE where you will learn how to reach your target audience where they are. Stop posting randomly and post intentionally once you learn to speak their language!