You Did What !?

著者： TU-AMA Marketing Podcasts
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  • You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
    TU-AMA Marketing Podcasts
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あらすじ・解説

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
TU-AMA Marketing Podcasts
マーケティング マーケティング・セールス 経済学
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  • You Did What! - Erica Halvorsen/BCIT - 4/4/25

    You Did What! - Erica Halvorsen/BCIT - 4/4/25
    2025/04/18

    Oh Canada! While in New Orleans for the annual AMA Collegiate Conference (1700 students, professors, more), we were fortunate to sit down with Erica Halvorsen, professor at the British Columbia Institute of Technology and advisor to the AMA student chapter at the university. It was a terrific conversation, and especially so when the topic moved to the solidarity and pride in country Canadians are showing in the face of threats from the US government.

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    20 分
  • You Did What! - Alex Perkins & Aveena Patel/J&J Med Tech

    You Did What! - Alex Perkins & Aveena Patel/J&J Med Tech
    2025/04/14

    This was an incredibly informative and engaging episode. Thanks to Alex and Aveena, two rising stars, for sharing your experiences. It was really interesting to learn about the challenges of marketing and selling in the med tech sector. Even those working in very different businesses will find this episode intriguing.

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    30 分
  • You Did What! - Sheri & Jim - 3/13/25

    You Did What! - Sheri & Jim - 3/13/25
    2025/03/16

    Spring Break in Paris with students

    Mattel introducing a line to compete with Lego - what are they thinking!?

    Live TV programming thrives - Oscars, NCAA basketball

    Sheri interviewed by the BBC about the 2026 World Cup final adding a Super Bowl like, halftime show

    Why is the Midwest home to so many large pizza chains?

    Monetizing AI - Google, Microsoft will run ads in AI searches

    Orphan Brands - Suave thriving after separation from Unilever

    Gummy Bear Crocs !
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    34 分

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