Google Ads has just launched a new feature called Platform Comparable Columns. While it might sound technical, it’s a game-changer for anyone running Demand Generation campaigns.

In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Google Ads Specialist, Brent Neale, to unpack exactly what this update means, why it matters, and how it can give you a clearer picture of what’s really driving conversions in your account.

If you’re running Demand Gen and not seeing results, this might be why. This new metric gives credit where it’s due — and finally shows the impact of YouTube and Display activity that was previously hidden in your reporting.

Here’s what we cover:

• What Platform Comparable Columns actually are

• Why your current reporting might be underplaying Demand Gen performance

• How this update separates Demand Gen into its own ecosystem

• The right way to structure your campaigns to get a true read on effectiveness

• How to start comparing channel performance properly — without guesswork

We’re also setting up an in-house campaign to test this firsthand, so stay tuned for the results in a future episode.

Need help getting more out of your Google Ads account?

WHD works with ambitious brands to drive performance through smart, transparent campaigns.

Visit https://whd.au to talk strategy.

Hosted by James Walker – Managing Director at WHD

Guest: Brent Neale – Google Ads Specialist at WHD