Would You Let an AI Handle Your Customers’ Emotions?

This week, we’re digging into one of the most emotionally charged corners of AI: synthetic personas. Inspired by a real-world case where a UN-affiliated team built an AI version of a Sudanese refugee, we unpack what happens when technology tries to simulate human struggle — and what that means for businesses trying to build trust in sensitive industries.

We ask the uncomfortable questions:

• Should AI ever pretend to speak for real people?
• What happens when tech mimics empathy but gets it wrong?
• Could your next customer service rep actually be an AI?
• And if so, what’s the line between innovation and reputational risk?

You’ll hear how this applies directly to the world of UK financial services and SMEs, from brand reputation risks and ethical red flags to clever (and safe) ways businesses can use AI personas — like internal training, investment storytelling, and accessibility.

If you're a leader trying to work out where AI fits into your business — and how to get it right without losing your grip on trust and reality — this episode is for you.

👉 Real-world case studies
👉 Expert analysis
👉 Practical takeaways for business decision-makers

Listen in — this isn’t about fearing AI. It’s about using it wisely.