In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content.

We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired her to start her podcast and how it transformed her business, allowing her to reduce time spent on social media while increasing revenue.

Together, we break down the essentials of choosing the right platform—whether it’s podcasting, blogging, or YouTube—and why starting simple can be the smartest move. Stefanie also shares actionable advice on creating a sustainable sales funnel, leveraging organic marketing strategies, and monetizing effectively.

Listen to the full episode to hear:

• Why long-form content is more effective than social media or paid ads.
• How to start a podcast on a budget.
• Stefanie’s inspiring story of growth and transformation.
• Key steps to building a sales funnel and monetizing a podcast.

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Stefanie Gass: https://stefaniegass.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break it all down for you, sharing our own experiences and insights on what works and what doesn’t.

We’ll cover the best software options for hosting online courses, managing your email list, handling project management, and more. There’s no one-size-fits-all, so we talk about the pros and cons of the most popular platforms and how to choose the tools that will save you time, streamline your business, and help you scale.

Listen to the full episode to hear:

• The top software platforms I use (and love) for hosting online courses
• What Gabe recommends for running a smooth and efficient online business
• The key features you should look for in your software
• How to avoid the common mistakes people make when choosing tech

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In today’s episode, I’m chatting with digital product expert Monica Froese. Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposing content. Monica also gives us a behind-the-scenes look at her email marketing strategy and highlights why consistent selling is so crucial for success.

Listen to the full episode to hear:

• How Monica transitioned from corporate America to launching over 250 digital products.
• Strategies for creating a customer journey that drives sales in a digital shop.
• Tips for increasing average order value and repurposing content effectively.
• Insights into Monica’s email marketing strategy and the importance of consistent selling.

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Monica Froese: https://monicafroese.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins