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  • LIVE from Sunrise Australia: How Alex Zaccaria Reclaimed Linktree’s Vision and Culture

    LIVE from Sunrise Australia: How Alex Zaccaria Reclaimed Linktree’s Vision and Culture
    2025/05/01
    What happens when a side project becomes a platform used by over 75 million people—yet the founder feels like they’re losing control of it? In this special live episode of Wild Hearts , Linktree co-founder and CEO Alex Zaccaria joins Mason Yates on stage at Sunrise Australia to unpack the messy, inspiring story behind one of Australia’s most iconic tech exports. From unpacking Alex’s early creative instincts to the cultural tensions between Australia and the US, this is an unfiltered conversation on clarity, leadership, and staying close to the product that made it all possible. In this conversation, we cover: 🚀 How Linktree grew from a music industry side project into a global internet infrastructure tool 🔁 Why Alex Zaccaria scrapped traditional org charts and rebuilt the team from a “zero-based budget” approach 🧠 The internal mindset shift from people-pleasing to product-led, founder-first decision making 🔗 Why simplicity is one of the hardest product challenges—and how Linktree maintains it at massive scale 🗺️ What it means to build a business across two cultures—Australia and the US—and how the team navigates tall poppy syndrome 💸 How Linktree's new “Sponsored Links” marketplace is flipping influencer marketing into measurable performance 🎤 The evolution of leadership clarity and why Alex now operates in “mandate mode” 📈 What it takes to stay true to your product intuition—even when everyone around you tells you otherwise And of course, because this is a live episode, there’s some audience questions and banter along the way! Listen in for a conversation about reclaiming vision, rewriting culture, and building at global scale while staying grounded in creative instinct.
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    36 分
  • From burnout to balance: lessons in product, writing and culture with Harry Flett.

    From burnout to balance: lessons in product, writing and culture with Harry Flett.
    2025/04/22
    What makes a team thrive? According to Harry Flett, it's not just strategy or shipping speed; it’s how you make people feel. In the latest Operator episode of Wild Hearts, Harry, VP of Product, takes us behind the scenes at Tracksuit, where high-output product culture meets silliness, storytelling, and some surprisingly heartfelt moments. We explore Harry’s frameworks for thinking clearly, building with velocity, and designing for both customers and teammates. In this episode, we cover: 💬 The power of the say-do ratio and how reputation is built through consistent follow-through 🧠 Why burnout often stems from being “too helpful”—and how Harry’s learning to step back 🌳 The leaf-branch-trunk-root framework that’s helping Harry delegate and build ownership ⚖️ Why great product leadership requires balancing 10,000-foot thinking with shipping the next feature ✍️ How writing is Harry’s superpower—and why it’s essential for clarity in teams, strategy, and scaling 🏆 The hiring philosophy that helped Tracksuit hire the best people This episode is a playbook for leaders—whether you're in product, people, or operations—who want to scale with clarity, delegate with intention, and build a culture that people genuinely want to be part of. It’s packed with insights on communication, prioritisation, and the kind of leadership that drives real momentum.
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    1 時間 6 分
  • The intersection of marketing, product, and creativity with George Howes from Magic Brief

    The intersection of marketing, product, and creativity with George Howes from Magic Brief
    2025/04/15
    The internet is drowning in ‘slop’- and George Howes has a fix. The former creative lead at Eucalyptus believes the solution to this ‘creative problem’ starts with a feedback loopand ends with a new kind of intelligence. After leading one of Australia’s fastest-growing startups through a wave of performance marketing breakthroughs, George walked away to build something better. That “something” became Magic Brief: a tool that captures creative intelligence, not just analytics. In this episode of Wild Hearts, George takes us inside the machine. From his 15 principles of high-performing teams to how AI can (and should) unlock—not replace—creativity, this is a wide-ranging conversation going deep on marketing and product. In this episode, we cover: 📈 The 15 traits of high-performing creative teams 🧠 Why feedback loops—not freedom—unlock the best work 🤖 How AI can enhance creative strategy without replacing it 🎨 Why taste still matters in a world of AI-generated content George Howes gives a masterclass in the intersection of AI, creative strategy, and product velocity. If you're in marketing, this is one you’ll want to play twice.
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    1 時間
  • Why Australia’s defence needs tech founders: Vu Tran of Black Sky Industries on building missiles with a startup mindset.

    Why Australia’s defence needs tech founders: Vu Tran of Black Sky Industries on building missiles with a startup mindset.
    2025/04/08
    What motivates a founder to shift from building a billion-dollar edtech unicorn to manufacturing missiles? And what happens when your career becomes a response to something deeply personal — the kind of world your kids might grow up in? Vu Tran is a doctor, a co-founder of Go1, and now the co-founder of Black Sky Industries — Australia’s first scalable missile and solid rocket motor manufacturer. In this episode, Vu opens up about the moral tipping point that drove him into defence, the vulnerability he sees in Australia’s current military setup, and why he believes our future depends on becoming, in his words, “an echidna — small, underestimated, and far too prickly to bite.” This is a conversation about personal mission, national security, and the power of bringing startup speed to one of the slowest-moving industries on the planet. In this conversation, we cover: 🏥 The emotional toll and grounding power of Vu’s continued work as a doctor in Logan 🚀 How Black Sky Industries is tackling lethality and building solid rocket motors at scale 🛡️ What Vu means by “making Australia an echidna” — a defence philosophy grounded in self-reliance and deterrence 💣 Why no one wants to touch “the pointy stuff” — and why Vu’s choosing to anyway 🌍 How Australia’s current reliance on foreign defence suppliers makes us vulnerable — and what needs to change 💡 Lessons Vu took from scaling Go1 into a unicorn — and what he’s left behind at Black Sky 📈 Why defence tech is the next trillion-dollar market opportunity — and why Vu wants more founders to enter the space. This episode is a raw and revealing look at how one founder is turning personal responsibility into national-scale impact — and why Australia needs more entrepreneurs willing to tackle the hardest problems.
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    1 時間 1 分
  • Scaling Heidi in the US: Lessons in product, people and persistence.

    Scaling Heidi in the US: Lessons in product, people and persistence.
    2025/04/01
    What happens when you pack a carry-on, fly across the world, and try to scale a healthcare startup in one of the world’s toughest markets? In the latest episode from our Operator series of Wild Hearts, we sit down with Jesse Creighton, Director (US), Heidi Health. Jesse shares what it really looked like to launch the company’s American expansion — from hosting awkward dinners with two doctors at a 20-person table to building a high-performing sales team with its own unique culture in New York. In this conversation, we cover: 🗽 What it was like being the first on the ground in New York to launch Heidi in the US 🎯 Why Heidi's initial customer outreach flopped — and what they learned from it 🧠 How freemium became a game-changing growth strategy in healthcare 🛠 Why product-market fit in the US required rethinking sales, support, and compliance 🌎 The role of generalists vs. specialists when building early-stage teams across markets 🎥 How customer obsession and Aussie culture helped shape Heidi’s US team 📈 The two biggest bets that paid off — and why most investors didn’t see them coming This episode is a masterclass in how to scale a startup across borders — blending instinct, experimentation, and a deep belief in product.
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    1 時間 6 分
  • From Impossible to Obvious: OpenStar’s Fast-Track Approach to Fusion

    From Impossible to Obvious: OpenStar’s Fast-Track Approach to Fusion
    2025/03/25
    What does it take to achieve nuclear fusion in less time than it takes to build a traditional power plant prototype? In this episode of Wild Hearts, we’re joined by Ratu Mataira, CEO of OpenStar, a company that just hit the crucial "first plasma" milestone in a staggering 16 months. We unpack the misconceptions surrounding fusion, the unique design of OpenStar’s levitated dipole reactor, and why the pathway to commercial fusion might be shorter -and more valuable - than most people think. 🔍 In this conversation, we cover: ⚡ How OpenStar achieved first plasma in just 16 months—years faster than competitors 💥 Why fusion isn’t “30 years away” anymore—and never really was 📉 How misconceptions about cost, scale and safety are holding the industry back 🔩 The engineering breakthrough that allows OpenStar to iterate faster 🧪 Why their first product won’t be a power plant—and what it might be instead 🏥 Medical isotopes, nuclear waste and imaging: the early use cases for fusion 🔧 “Always include a crank”: how failure tolerance fuels rapid learning 🚀 The startup mindset behind building a trillion-dollar fusion company This episode goes beyond fusion hype; it’s a candid look at how OpenStar is breaking barriers in one of the world’s hardest engineering challenges.
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    53 分
  • Breaking barriers in neurotechnology: The future of brain-computer interfaces

    Breaking barriers in neurotechnology: The future of brain-computer interfaces
    2025/03/19
    How do you take a scientific hunch and turn it into a breakthrough that could change medicine forever? In this episode of Wild Hearts, we sit down with Elise Jenkins, co-founder of Opto Biosystems, to discuss the journey of building a first-in-class brain implant that merges neurotechnology with oncology. 🎧 Subscribe on Apple or Spotify to learn. We explore the highs and lows of moving from academia to a high-stakes startup, the unexpected hurdles of working with neurosurgeons, and the race toward first-in-human trials. In this conversation, we cover: 🧠 Bridging the gap between neuroscience and cancer research 🔬 How brain-Computer interfaces could transform oncology 📈 The road to the first-in-human clinical trials and what It means for the future 💡 The challenges of moving from academia to a high-impact startup ⚡ Why the next generation of neural implants need to be MRI-invisible 🏥 What It takes to get regulatory approval for a revolutionary medical implant 🌎 Opto’s long-term vision: using neural biomarkers beyond brain cancer If you're fascinated by the intersection of science, engineering, and medicine, this conversation is for you. 🎧 Subscribe on Apple or Spotify to learn.
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    51 分
  • REPLAY: Changing the conversation on sexual wellness with Lucy Wark, founder of Normal (live Sunrise edition)

    REPLAY: Changing the conversation on sexual wellness with Lucy Wark, founder of Normal (live Sunrise edition)
    2025/03/11
    In this episode we cover: ✅Challenges of creating a hardware product ✅Helping people overcome shame and stigma ✅Building a brand beyond a visual identity ✅Investing in your own mental health ✅Reaching your audience where they are With its range of sex toys and sex education resources, NORMAL has reimagined the sex shop into an online experience that is fun and informative, with the mission of empowering absolutely anybody to explore their sexuality free from stress and stigma. In this special live episode of Wild Hearts, founder of NORMAL Lucy Wark spoke with me on stage at Blackbird’s Sunrise Festival. Episode highlights from Lucy: “More than 1 in 5 searches on the internet is about sex. There’s an incredibly large organic interest in this topic.” “As a culture, we have a long history of religious and cultural ideas about sex being sinful, sex being something that should only exist inside marriage, or should only exist for the creation of children.” “It’s not like selling toilet paper or mattresses. You’re trying to help people tackle quite deep psychological stigma.” “Things like libido, desire, arousal, changes in the body, sexual dysfunction, relationship skills, and sex while ageing, sex in menopause, there is this enormous suite of challenges for which we are incredibly poorly prepared for by formal sex education.” “A brand is not a logo and colours. To build authentic brands that mean something to people, is about a lot more than just building a visual identity.” “I think having practices like therapy are incredibly helpful investments in yourself as a founder, and an operator, and just a good human being to be around, so that’s been probably the highest ROI thing I do.”
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    38 分