FREE training: Sell more e-comm products with Google: https://scale.simplyconverting.com/google-shopping

If you're struggling with poor ROAS or high lead costs in your Shopify store — the issue might not actually be your ads.

In this episode, Luke Smith (Founder of Simply Converting) shares why Shopify stores waste time and money trying to fix their ads…

When the real problem lies with their e-commerce website experience.

Luke breaks down exactly how to diagnose whether your ads or ecom store are holding you back. Including specific ecom ad metrics and benchmarks to look out for.

Listen now to discover:

• The clickthrough rate Shopify stores should be aiming for
• A simple heatmap trick that reveals why users are bouncing
• The “so that” formula for turning boring features into irresistible benefits
• The secret to creating ecom store landing pages that sell
• When ads work but sales don’t… the silent ‘conversion killer’ on your Shopify site
• The popup timing mistake that cost ecom stores serious profits
• Plus More

If you're running ads, this episode is packed with tips to help you grow your Shopify store.

Key Moments:

00:00 Intro

03:50 Good CTR benchmark

05:40 Add-to-cart costs goal

07:30 How to destroy trust

08:20 Mobile UX

09:40 Features vs benefits formula

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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