You’re not lazy. You’re not inconsistent. You’re just showing up to a business that doesn't feel like YOU anymore.

In this episode, we’re unpacking the real reason you keep falling off- even when you’re “starting fresh.” Spoiler alert: it’s not a discipline problem. It’s an identity disconnect.

We talk about:

• Why overthinking your content is draining your momentum
• How shame-led rebrands and 30-day plans are keeping you stuck
• The difference between “right content” and real content
• What consistency actually looks like when your brand feels aligned

This episode is your permission slip to stop re-starting, rebranding, & panic pivoting- and start building a brand that actually feels like YOU again

IMPORTANT LINKS:

The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND

Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |

Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership

COME SAY HI:

Instagram

TikTok

Threads

Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.

I’m your host, Kas Medeiros - brand and business coac...