Episode 2: From Tinder match to newsletter nerds. Ambreen and Sam started an email marketing company, Reply Two. They're focused on solving a real-world problem in the space. Creators spending more time wrestling with operations than creating content.

In this episode, we unpack how direct customer feedback revealed that newsletter creators don't need another platform, they need someone to handle all the other operational headaches so they can focus on what they do best. Create.

What we cover:

• How Ambreen's shift from physical to digital design uncovered the empathy gap in newsletter operations
• Why the "Jobs to Be Done" framework changed our approach to helping creators
• The exact moment we realized newsletter operations was the barrier between good content and actual growth
• How the pandemic newsletter boom exposed the critical need for operational expertise

Listen to discover why we're building the business that helps you build your media empire, one send at a time.

Timestamps:

• 00:00 Why another email company? (Spoiler: we're not one)
• 00:39 From Tinder match to business partners
• 01:46 Ambreen's design journey and customer insights
• 03:28 Building our newsletter operations expertise
• 06:20 The business spark and Jobs to Be Done
• 08:25 Scaling challenges that shaped our approach
• 09:44 How the pandemic changed newsletters forever
• 11:58 The core problem creators can't solve alone
• 13:08 Reply Two: You create, we ship
• 14:53 The future of creator-focused newsletter support

Some free Reply Two resources available 24/7

• Listen at https://replytwo.com/podcast
• Wiki and Prompt Library: https://replytwo.com/wiki
• Boring Blog Post: https://replytwo.com/blog/why-i-decided-to-start-an-email-marketing-company