Why Showing Up Everywhere Is a Myth: Strategic Visibility for Entrepreneurs - The Visible(ish) Podcast Ep.2

Stop burning out on visibility! In this episode, visibility coach Melissa Howard busts the myth that visibility means showing up every day on every platform saying something life-changing.

Instead, she shares her permission-based visibility framework that honours your life, capacity and energy—the same framework she uses with her 1:1 clients that has them breathing sighs of relief.

If you've ever felt overwhelmed by the pressure to be everywhere all the time, this episode offers a refreshing alternative. Melissa reveals how to find your "minimum effective dose" of content, choose your visibility playground wisely, and set rules that work FOR your energy, not against it.

She also gets vulnerable about her own visibility chaos (yes, even as a visibility coach!) and how her ADHD diagnosis helped her understand why certain content creation modalities were challenging for her.

Key topics covered:

• The truth about sustainable visibility for established business owners
• How to define your visibility baseline—your minimum effective dose
• Why choosing platforms strategically matters more than being everywhere
• Setting visibility rules that honour YOUR energy and creative rhythms
• Implementation steps to build your own framework
• How AI and other tools can help overcome content blocks
• Why "visible-ish" is a journey, not a destination

As Melissa says, "Visibility is not about being on all the time. It's about being aligned when you are on."

The Visible(ish) Podcast celebrates progress over perfection and understands that visibility is a practice, not a destination. New episodes every Thursday.

Show Notes with Timestamps

00:00 - Introduction to permission-based visibility

01:08 - Busting the "be everywhere" myth

01:49 - The reality of slower growth with strategic visibility

02:20 - Melissa's own visibility chaos

03:48 - The power of unplanned, authentic content

04:44 - ADHD struggles with written content

07:03 - How AI helps with content blocks

08:54 - The "tripod voice" phenomenon

10:12 - Being your authentic self online and offline

11:15 - The gap between online and in-person presence

12:14 - Step 1: Finding your visibility baseline

14:27 - Step 2: Choosing your visibility playground wisely

17:17 - Step 3: Setting rules around your visibility

18:13 - How to implement this framework yourself

22:35 - Addressing FOMO and missed opportunities

24:17 - Final thoughts on permission-based visibility

Connect with Melissa here:

Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/

Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward