Nathan Chan is the Founder and CEO of Foundr, a global media and education company connecting millions with influential entrepreneurs. Under his leadership, Foundr has featured interviews with prominent figures such as Richard Branson, Arianna Huffington, and Tim Ferriss. Nathan bootstrapped Foundr from the ground up, providing insights on content marketing, brand building, and business growth for entrepreneurs worldwide.

Creating a business that stands out in the market is a goal for many entrepreneurs, but few understand the challenges of reaching this point. What does it take to transition from a side hustle to a globally recognized brand? How can you create fresh content in an oversaturated digital world?

According to eight-figure digital media founder Nathan Chan, brand growth relies on eye-catching designs, compelling products and content, and loyal brand ambassadors. Connecting with your audience through consistent content creation allows you to build a trustworthy and recognizable brand. Nathan suggests creating high-performing content using the unicorn strategy, which identifies and replicates top-performing content from notable brands and influencers in your niche.

In today’s episode of the Up Arrow Podcast, William Harris hosts Nathan Chan, the Founder and CEO of Foundr, about how he built Foundr into one of the most recognized entrepreneurial media brands. Nathan shares his three-part strategy for brand growth, how he cracked Instagram’s growth formula, and why personal branding is the future of entrepreneurship.