Sure, there are courses on email marketing, growing your following, and launching something new. But the people who tend to teach these topics have built a business through a one-to-many model, focusing first and foremost on follower count. So following their advice will never translate directly if you don’t have the reach they have. I’m someone who’s run a referral-heavy business for seven years, without focusing on building an audience and honestly that’s held me back from visibility, marketing, and asking for business. If you’ve held back because you’re used to doing the work rather than than selling the work, get ready because I’m talking to you!

I’m sharing the real numbers, timeline, and results of my recent launch for The Bench community. You’ll hear about:

+ My founding membership goal and where I ended up

+ The role of a waitlist and application and how these impacted enrollment

+ The role of personal connection and scrappiness in launching

+ Getting comfortable being visible and embodying what you’re selling

+ How much money I invested in the launch

+ Future plans for The Bench

As always, you can get on my email list to get first in line for updates and announcements like my book launch, in-person programming, and when The Bench opens back up for membership enrollment in fall 2025.

Personal branding is a complex topic. One that if you get it, you get it. But if you don’t, it can seem self-indulgent, unimportant, and trendy. Today I’m challenging the common misconceptions about personal branding and how this view has gained traction. If you’ve ever wanted to step more into the spotlight but were hesitant for fear of coming across as fake or having to spend all day posting content, this solo episode is for you. A few highlights include:

+ The reason personal branding is your career insurance policy

+ Disentangling your reputation from your brand

+ Why monetizing who you are can be problematic

+ What it looks like to be authentic rather than dogmatic

+ The role of social media for people who are allergic to self promotion

+ Why the future demands transparency and connection

+ How to embrace the idea of a portfolio career

For more on this topic and to be the first to hear about launch dates for my upcoming book and The Bench, our community for women, visit KimWensel.com.

Diehard Cleveland Cavaliers fan and creative powerhouse, Abra Said is a self-professed eternal optimist. But that doesn’t mean her path has turned out as she expected. On this episode of Why is Nobody Talking About This?, Abra and Kim discuss loss, the challenges of making new friends as adults, and financial security as a creative person.

THIS CONVERSATION COVERS

+ Holding firm with boundaries when your work seems “fun”

+ The profound impact and imprint of loss

+ Celebrating platonic love as much as romantic love

+ What we get wrong about people without kids

+ How we can unknowingly lose ourselves in marriage and parenthood and why that’s such a risk

+ The awkwardness of making new friends as an adult

+ Starting something new and being okay with the uncertainty of it

+ Having enough and still wanting more—money, work, friends, and opportunities

FOLLOW

You can find Abra on her newly launched, beautiful website and on Instagram.

For more about The Bench, a community for women who love their work but want it to come at less of a cost, visit kimwensel.com/thebench.

The first guest on Why Is Nobody Talking About This? is Lane Clark, a CEO’s best friend and right-hand woman to high-performing leaders. Kim and Lane dive right into the delicate and confusing balance between ambition and contentment. As someone intimately familiar with Kim’s work and deepest professional insecurities (fun!), Lane gets honest about what happens when you have to define success as something beyond money and why it will likely always feel like swimming upstream if you’re choose your own path over climbing the traditional ladder.

THIS CONVERSATION COVERS

+ Why anyone would live in the frozen tundra of Northern Michigan

+ The dichotomy of achievement and contentment

+ Why some of us (✋🏼) keep falling back into burnout

+ The real pressure of upholding to traditional indicators of success

+ What happens when we sit in boredom, rather than pushing through

+ The reason many successful individuals feel unworthy of support

+ The bell curve relationship between money and happiness

+ Finding connection in shared experiences

FOLLOW

You can find Lane on LinkedIn, her website , and the Knot Work Studio.

For more about The Bench, a community for women who love their work but want it to come at less of a cost, visit kimwensel.com/thebench.

Welcome to Why Is Nobody Talking About This? episode one. I've spent the last seven months in a creative cocoon, working on my first book. This has been an intense and largely invisible endeavor that has challenged me in ALL the ways. On this first episode, I'm sharing:

+ Why I never considered traditional publishing

+ How the book writing process has surprised me (as someone who is never surprised)

+ The surprising impact of hiring an editor

+ What I did when I'd written 80% of my first draft only to realize I was writing the wrong book

+ Accepting that I wasn't going to meet my deadline and still trusting the process

+ My top tips for anyone who's thinking a book might be inside of them

To stay up to date on the book and The Bench, our community for women who love their work but want it to come at less of a cost, visit KimWensel.com.

On this show you’ll hear from smart women with strong opinions on things like friendship and community, quitting, and the push/pull of wanting to achieve and wanting to do nothing at all.

A little personal development, a little professional development and a lot of big thoughts. Join me and some of my favorite people for conversations that are deep but easy to listen to because they’re relatable.

Hit the follow button and get each episode of Why Is Nobody Talking About This delivered to your device.

For more go to kimwensel.com.