Meritus Media isn’t just another digital agency. It’s not a growth hack lab, a content mill, or a stitched-together team of Upwork freelancers. It’s a convergence—a rare blend of what still works, what used to work, and what should work when it comes to visibility, credibility, and influence.

That’s why I joined.

It’s why I stepped behind the Meritus shield—why I aligned my decades of SEO, ORM, and digital strategy experience with a crew led by Mike Falkow and built on the legacy of Sally Falkow.

A Legacy That Still Leads

Sally Falkow is a name that belongs in any serious digital PR curriculum—if such a thing existed. I’ve known her for 20 years. She’s not a pioneer in the tech-bro sense. She’s a veteran of real PR: press releases by fax, journalist calls by phone, media earned—not bought.

She was ahead of the curve before social media had a name. She helped shape the Social Media News Release. She launched The Proactive Report in 2003 and wrote SMART News: How to Create Branded Content That Gets Found in Search and Shared on Social Media. She earned PRSA’s APR, trained 2,500+ execs, and was PR News’ PR Trainer of the Year.

Her legacy? Treating journalists as collaborators, not targets. Earning coverage through relevance. And blending the language of PR with the structure of search.

From Mizuno to Meritus

Sally and I first worked together at Social Ally. One of our first projects? A blogger campaign for Mizuno Running. Instead of paying for posts, we offered influencers shoes to test, run in, and review—if they wanted. No scripts. No contracts.

It worked. Real people wrote real things. Trusted voices moved the needle. That same spirit lives on at Meritus.

What Meritus Does

Meritus Media is full-spectrum. Not bolted-on services. Not a list of tactics. A strategic system where each part strengthens the next:

• Digital PR with a journalist’s eye

• Reputation Management that creates narrative

• SEO that’s technical, strategic, and brand-aligned

• Influencer Outreach built on relationships, not rates

• Web Dev & UX that marries story and performance

• Social Media with tone, not just timing

• Content Strategy that serves both people and platforms

From schema to storytelling, long-tail search to crisis response—everything is integrated.

The Falkow Factor

Mike Falkow, Sally’s son and now CEO, brings creative and technical fluency. Former surfer, art director, actor, and developer, Mike leads with instinct and insight. He’s growing Meritus’ footprint across LA, Tampa, and the UK. His brother Jonathan “Cokey” Falkow handles European development with the same mix of charm and clarity.

Together, they carry forward Sally’s DNA—updated for today’s world.

Why I’m Here

Because this model works. Because these people are real. Because Sally’s relationship-first, journalism-first, clarity-driven ethos isn’t a pitch here—it’s the standard.

Clients aren’t budgets. They’re collaborators. Success isn’t clicks. It’s momentum. Trust. Visibility with gravity.

The Future

Visibility now is hybrid: earned and owned, organic and engineered. Built with the heart of a journalist and the brain of an SEO.

That’s why I joined Meritus.
That’s why I’m building with this team.
And that’s why, if you’re tired of duct-taped digital and tired ideas, you should be watching.

Let’s get to work.