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Who Ya Know Show

Who Ya Know Show

著者: Trevor Houston
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Unlock your hidden potential with the Who Ya Know Show by ClearPath Wealth Strategies, where 'Who Ya Know' can make all the difference in your wealth, health, business, career, relationships and life! Join Trevor Houston and Mark Elder as they interview industry top experts to uncover success blueprints and actionable steps for becoming your best self. As licensed financial professionals, they also offer insurance and financial products through various carriers. Content is for informational purposes only. Guest views/opinions do not reflect the hosts. For more info, visit 👉 CPWstrategies.comTrevor Houston 個人的成功 自己啓発
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  • Secrets of Salary Negotiation: How to Earn What You Deserve | Ramon Santillan
    2025/06/12

    About the Guest(s):

    Ramon Santillan is the founder of PersuasiveInterview.com, a nationally recognized interview and salary negotiation coach. With a background as a tax consultant for some of the world's biggest brands, Ramon shifted his focus to coaching professionals on how to sell themselves effectively and negotiate their worth. His expertise has been featured in notable publications such as US News, CBS, Yahoo, and the Chicago Tribune. Ramon specializes in empowering job seekers, particularly those from neurodivergent backgrounds, to excel in interviews and secure fulfilling careers.


    Episode Summary:

    In this riveting episode of the Who You Know Show, host Trevor Houston is joined by renowned interview coach Ramon Santillan. Together, they delve deep into the nuances of job interviews, personal branding, and the art of persuasion. Ramon shares his unique perspective on why individuals should focus on offering help rather than just selling themselves during interviews, urging listeners to redefine their approach to job seeking.

    Throughout the conversation, Ramon highlights the importance of preparation, connection, and confidence in the job search process. Using his vast experience, he underscores the significance of having the right people know your name and leveraging those connections to bypass traditional application hurdles. Ramon also touches on his passion for helping neurodivergent individuals transform perceived disabilities into superpowers, emphasizing the need for authenticity and confidence in navigating the corporate world.


    Resources:

    • Ramon Santillan LinkedIn: https://www.linkedin.com/in/interviewcoach/
    • Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
    • Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
    • LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
    • Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
    • Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com


    Chapters:

    (0:00) From Tax Consultant to Interview and Negotiation Coach

    (2:40) Overcoming Educational Barriers in Pursuit of an Accounting Career

    (4:52) The Importance of Being Known by the Right People

    (12:06) Mastering Job Interviews Through Storytelling and Strategic Questions

    (17:36) Empowering Neurodivergent Individuals to Secure Meaningful Career Paths

    (22:10) Mastering Job Interviews Through Confidence and Conversation

    (29:28) Networking Strategies for Job Seekers

    (31:42) Finding the Right Job by Knowing What You Want and Don't Want

    (35:32) Unlocking the Hidden Job Market Through Conversations

    (36:43) Job Market Dynamics and the Value of Experience

    (40:05) The Importance of Preparation and Conversation in Interviews

    (42:39) Prioritizing Problem-Solving Over Personal Interests in Job Interviews

    (45:34) Overcoming Stigma and Embracing Neurodivergence as a Superpower

    (50:32) Overcoming Job Experience Barriers Through Problem-Solving and Volunteering

    (55:45) The Importance of Negotiating for Better Compensation

    (59:18) Coaching College Students to Present as Professionals in Interviews

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    1 時間 2 分
  • The 7 Cs Framework: Turning LinkedIn Eyeballs into Careers and Cash Flow | Trevor Houston & Mark Elder
    2025/06/05
    About the Guest(s):Trevor Houston is a career strategist and host of the "Who You Know" show. With a significant focus on using LinkedIn for personal branding and job search optimization, he has helped countless professionals enhance their digital presence. Trevor is also the CEO of Clearpath Wealth Strategies, where he fosters career success through innovative branding strategies and the integration of AI tools.Mark Elder is a contributor to the "Who You Know" show and works in tandem with Trevor Houston. Sharing insights on strategies to enhance professional profiles, Mark's expertise lies in digital engagement and leveraging social media platforms for career progression.Episode Summary:In this engaging episode of the "Who You Know" show, host Trevor Houston delves into the art of transforming your LinkedIn profile into a powerful tool for career advancement and business opportunities. Trevor emphasizes the importance of moving beyond the traditional view of LinkedIn as just a digital resume. Instead, he advocates for turning it into a high-converting landing page that captures attention and sparks engagement. Trevor introduces the "7Cs framework" aimed at helping professionals apply consistent content strategies that convert profile views into meaningful opportunities, such as direct messages, job offers, and business leads. By leveraging AI tools, he simplifies the process of profile optimization, making it accessible and efficient for anyone looking to scale their online presence.Throughout the episode, Trevor, along with co-host Mark Elder, discusses key strategies for enhancing various components of a LinkedIn profile, from the profile banner to the featured section. The conversation covers practical tips on crafting effective name pronunciations, using custom pronouns creatively, and setting up engaging featured sections with multimedia content. Trevor and Mark highlight the role of strategic media, clear calls to action, and proof of value in building an authoritative personal brand. They stress the importance of continuous engagement, such as using LinkedIn events and integrating content strategies that keep your profile dynamic and appealing to recruiters and potential clients. This episode serves as a comprehensive guide for anyone looking to maximize their LinkedIn presence in preparation for 2025 and beyond.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.comChapters:(0:00) Transform Your LinkedIn Profile Into a High-Converting Landing Page(3:33) Optimizing LinkedIn Profiles for Engagement and Conversion(6:56) Showcasing Proof of Value Through Testimonials and Media Features(9:15) Creating Client Journeys Through LinkedIn Profile Pathways(11:22) Leveraging LinkedIn for Career Opportunities and Cash Flow(14:14) Diversifying Content Types for Effective Audience Engagement(18:42) Maximizing LinkedIn's Name Pronunciation Feature for Personal Branding(20:22) Crafting Effective XYZ Statements and LinkedIn Profile Strategies(29:18) Optimizing LinkedIn Profiles for Maximum Impact(33:16) Crafting Impactful Headlines and Subtitles for Professional Profiles(41:54) Optimizing LinkedIn Profiles for Job Seekers and Veterans(52:34) Leveraging Testimonials for Strategic Personal Branding(1:02:46) Optimizing LinkedIn Profiles Using ChatGPT Prompts(1:14:03) Optimizing LinkedIn Engagement Strategies and Platform Updates(1:25:41) LinkedIn's Failed Attempt at Audio Events(1:31:50) Career Transition Summit: Enhance Your Personal Brand and Profile
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    1 時間 34 分
  • Mastering the Job Market with AI: Convert Rejections to Opportunities | Delaney William
    2025/05/26

    About the Guest(s):

    Delaney William is the founder of Scale Your Salary, a platform that teaches individuals how to increase their earning potential by leveraging remote job opportunities and job stacking. With a background in product management at a major healthcare company, Delaney transitioned from a traditional corporate career to entrepreneurship, ultimately achieving financial independence by reprogramming his career trajectory. His innovative approach includes using AI and automation to navigate the job market efficiently and effectively.


    Episode Summary:

    In this insightful episode of the "Who You Know Show," host Trevor Houston welcomes Delaney William, founder of Scale Your Salary. Delaney shares his fascinating journey from a corporate product manager earning $80,000 to an entrepreneurial success earning over $390,000 annually. This transformation was powered by his strategic use of AI tools, his understanding of the job market, and a unique approach to job stacking and remote income. The conversation delves deeply into how traditional career paths are evolving with technology and what job seekers can do to capitalize on these changes.

    Delaney discusses the importance of leveraging technology and AI to enhance job search processes, including optimizing resumes and LinkedIn profiles. He highlights the power of automation in applying for jobs, allowing job seekers to increase their efficiency and success rate. Moreover, Delaney shares insights on the concept of job stacking—holding multiple remote jobs to maximize income while maintaining a work-life balance. Listeners will find his methods particularly relevant in today’s rapidly changing job market, where traditional employment is being redefined by technological advancements.


    Resources:

    Delaney William LinkedIn: https://www.linkedin.com/in/delaney-william1/

    Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

    Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

    LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

    Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

    Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com


    Chapters:

    (0:00) From Corporate Constraints to Entrepreneurial Freedom

    (8:02) Building a Personal Brand Amidst Growing Competition

    (9:57) Building Personal Brands Amid Corporate Instability

    (15:23) Strategic Career Transitions and the Pursuit of Freedom

    (21:35) Leveraging AI Tools to Optimize and Automate Job Searches

    (28:52) Leveraging Outsourcing and Job Stacking for Career Success

    (38:10) Adapting to Rapid Technological Change and Job Market Shifts

    (43:43) The Power of Knowing the Right Tools in Modern Times

    (47:07) Overcoming Ageism in Job Searches Through Personal Branding

    (55:25) Understanding Market Value and Skills for Job Seekers

    (57:46) Navigating AI-Driven Job Applications and Ethical Challenges

    (1:03:46) Creating Evergreen Content Using AI and 100 Key Questions

    (1:07:42) Leveraging LinkedIn Analytics for Effective Content Marketing

    (1:09:36) Navigating LinkedIn Automation and Account Risks

    (1:14:30) LinkedIn's Struggle with Innovation and Censorship

    (1:19:38) The Evolution and Impact of Major Social Media Platforms

    (1:24:04) Using AI for Objective Communication and Emotional Diffusion

    (1:27:21) Integrating AI Into Outlook for Enhanced Email Management

    (1:34:09) Leveraging AI for Entrepreneurial Decision-Making and Ethical Dilemmas

    (1:37:12) Leveraging AI for Podcasting and Content Creation

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    1 時間 43 分

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