Think retreads can’t look brand new? Think again. In this episode of Wheel-End Wisdom, Tim sits down with Bill, IMI’s North East Territory Manager, to bust some common myths about retreads and reveal how the right tire paint can make all the difference. They dig into why NEW LOOK VENEER stands out—offering better coverage, faster dry times, and a safer, matte finish that solves real-world issues like slippery stacking. If you're in the business of tires, this is one conversation you don’t want to miss.

Mentioned in this episode:👉⁠ NEW LOOK VANEER https://shop.imiproducts.com/tire-solutions/Tire-Paint

NEW LOOK is American Made

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What if a $40 investment could extend your tire life by up to 40%? In this episode of Wheel-End Wisdom, Tim chats with Jared about EQUAL FLEXX, IMI’s internal adaptive balancing solution for commercial trucks. They explore why tire balance matters, how FLEXX works differently from traditional methods, and how it can cut costs while improving safety and ride quality. Whether you run a single truck or a nationwide fleet, this episode shows how the right balance can pay off—literally.

Mentioned in this episode:👉⁠ EQUAL FLEXX⁠

https://shop.imiproducts.com/tire-solutions/EQUALFLEXX

EQUAL FLEXX is American Made

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Every fleet knows the risks of wheel-offs—but what if one simple tool could help stop them in their tracks? In this episode of Wheel-End Wisdom, we sit down with Jared to explore LUG LINX—a powerful lug nut retention and indicator system designed to keep wheels where they belong. From shocking wheel separation stats to real-world fleet success stories, we break down how LUG LINX improves safety, simplifies inspections, and saves money. Whether you're managing a fleet or turning wrenches, this is one episode you don't want to miss.

Mentioned in this episode:👉⁠ LUG LINX

https://shop.imiproducts.com/wheel-solutions/Lug_Linx

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When it comes to wheel safety, the difference between roadworthy and out-of-service can cost you big. In this episode of Wheel-End Wisdom, David joins us to break down the most critical Out-of-Service (OOS) conditions for steel and aluminum wheels. From cracks and corrosion to bent flanges and missing DOT stamps, we cover what to look for, why it matters, and how to stay compliant with FMCSA, CVSA, and TMC guidelines. If you’re in charge of fleet safety or inspections, this episode is a must-listen.

Learn more about IMI’s MILCURE System and steel wheel refinishing process👉https://www.imiproducts.com/our-solutions/imi-milcure/

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When summer hits, farm tires take a beating. In this episode of Wheel-End Wisdom, Tim and Jared dive into the unique tire challenges that come with peak farming season—and how IMI’s OTR Tire Sealant helps tackle them head-on. From sealing punctures up to ¼" to keeping equipment running efficiently, this eco-friendly solution is built for off-road and ag applications. Learn how to reduce downtime, save on replacements, and keep your operation moving through the toughest conditions.

Mentioned in this episode:👉⁠ OTR Tire Sealant

https://shop.imiproducts.com/tire-solutions/Sealants/otr-tire-sealant

STS OTR Tire Sealant is American Made

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In this episode of Wheel-End Wisdom, Tim sits down with Jared from IMI to talk all things RV travel and tire performance. As more adventurers hit the road this summer, ride quality issues like vibration, rough handling, and uneven wear are becoming more common. Jared explains how EQUAL FLEXX—IMI’s American-made internal balancing compound—can transform your driving experience by reducing vibration, extending tire life, and improving fuel economy. Whether you’re hauling a camper or cruising in a Class A, this episode is packed with tips to help you balance your journey—literally.

Mentioned in this episode:👉⁠ Shop EQUAL FLEXX⁠: https://shop.imiproducts.com/tire-solutions/EQUALFLEXX

EQUAL FLEXX is American Made

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In this episode, Tim welcomes Bill Wildermuth to dive into the R.I.S.T. method—a proven, four-step process for safe and reliable wheel-end maintenance. From removing debris to torquing to spec, Bill breaks down how each step plays a critical role in preventing wheel-offs and reducing downtime. Plus, hear how the WHEEL TEQ Stud Cleaner speeds up the job and enhances safety with every wheel install. Whether you're a fleet manager or a technician in the shop, this episode has the tools and tips to keep your wheels—and your people—rolling safely.

Mentioned in this episode:👉⁠⁠ Shop the WHEEL TEQ Stud Cleaner

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Not all tires wear the same—and ignoring your trailer tires could be costing you more than you think. In this episode of Wheel-End Wisdom, Bob Bortner returns to dive into the science of drive vs. trailer tire wear. Learn how torque, load distribution, and misalignment silently erode your tire budget—and how to fight back.

We break down real-world causes of shoulder wear, diagonal wear, cupping, and more—and highlight how EQUAL FLEXX helps balance tires from the inside out. Whether you’re maintaining a full fleet or just trying to get more life out of your trailer tires, this episode is packed with practical tips and preventative strategies.

Mentioned in this episode:👉⁠ Shop EQUAL FLEXX⁠

EQUAL FLEXX is American Made

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