In this episode of What’s the Point, we sit down with Susan Owen, CEO of Point, a full-service marketing agency based in Plano, TX. With decades of experience in marketing leadership, Susan brings an insightful, no-nonsense perspective to how the industry is changing and what business owners need to do to keep up.

From modern marketing strategies to the rise of transparency and thought leadership, this episode unpacks the seismic shifts happening in marketing today. Whether you’re a small business trying to figure out your next move or a brand leader rethinking your approach, Susan offers sharp advice, big-picture thinking, and a few bold predictions.


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In this premiere episode of What’s the Point Podcast, we sit down with J, the Executive Creative Director at The Point Group and a branding veteran with over two decades of experience in the marketing world. From working with big names like Verizon, Whole Foods, and Amazon, to building distinct brand voices for local businesses, J shares insights, stories, and a bit of humor from his journey in the creative industry.

We dive into what it really takes to build a brand that lasts, the evolution of branding over the years, and why the right mix of creativity and strategy still wins. Plus, J opens up about branding fails, guilty pleasure ads, and the weirdest pitch he's ever made to a client.


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Instagram - https://www.instagram.com/thepointgroup/

LinkedIn - https://www.linkedin.com/company/the-point-group/

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Website - https://thepointgroup.com/