What is Radio Promotion? How to succeed in Radio Promotion. Munsey Ricci of Skateboard Marketing gets REAL!

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What is Radio Promotion? How to succeed in Radio Promotion. Munsey Ricci of Skateboard Marketing gets REAL!

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Skateboard Marketing Ltd. Company Overview: Skateboard Marketing Ltd. has been at the forefront of independent metal radio promotion for the past 30 years since forming in 1991. The company has worked with legendary rock and metal heavyweights such as Black Sabbath, Motorhead, Iron Maiden, Judas Priest, Metallica, Pantera, Soilwork, Testament, Morbid Angel, Black Label Society and Kid Rock, among countless others. Skateboard Marketing operates within North America and is located in New York. Their concept is to get radio airplay in any place that has metal or rock programming. They still believe in artist development and building a fan base for the unknown artist. Every band has their time to shine, but that takes artist development. Skateboard Marketing Ltd owner, Munsey Ricci, is a former PolyGram Records executive who was the Director of National Metal Promotion from 1989-1991 and created the first metal department for the label and all affiliated labels, including Mercury, Polydor, RooArt, and London Records. Ricci also worked for the famed Combat/In-Effect Records in Hollis, Queens. Ricci was also on the editorial staff and collated the magazine for CMJ Media and a former syndicated radio programmer prior to PolyGram Records. Ricci spent 5 years as MD/PD for his college station WQCC while attending college. Covering the entire spectrum of radio with syndicated, satellite, commercial, and college metal. Skateboard Marketing covers over 350 stations nationally for the US and Canada. This includes all the syndicated, commercial metal and rock specialty shows with college and public radio. "It's any outlet where a record can be heard" Artist development starts on the street, in someone's bedroom on their stereo, or even a fan listening to something new in their car. Today a new band will have 20 fans, tomorrow they will have 50. It's all a stepping stone to bring something cool to the masses. It all applies to heritage artists as well. The only difference is they sold 2 million records to go with it. It's about creating the new fan whether it's for Motorhead and Black Sabbath, or for new artists such as Misery Kills. The company's staple roster consists of, Overkill, Testament, Judas Priest, Black Sabbath, Exodus, Death Angel, Soilwork, Biohazard, Ozzy Osbourne, Doro Pesch, and Sepultura It's a huge pleasure to be graced by talent on all levels. There is nothing better than getting on the phones in the morning and "Making something from nothing" Music is in the blood of every band, industry executive and fan. The companies office is based 25 minutes east of Manhattan, in Neighboring Valley Stream. They have a staff of 2 people covering syndicated, commercial , and college radio, as well as social media on board. New York-based radio promotion powerhouse Skateboard Marketing Ltd., headed by music industry veteran Munsey Ricci, is celebrating its 30th anniversary of taking heavy metal and hard rock music to the airwaves. “It's been 30 years already,” Ricci says. “Time seems to fly when you’re having fun. I've been blessed and graced to have the opportunity to work with the artist roster we have. Every morning I get up and still live to walk into the office and do this gig. I just don't get tired of it and need more!” Founded in 1991 by the former PolyGram Records executive, Skateboard Marketing Ltd. quickly established itself as the leader in radio and artist development with a focus on all formats of aggressive music for three decades. Love of music, longstanding relationships and profound respect from colleagues and artists have earned the company a reputation as the go-to company to for national radio promotion in North America. “Munsey and Skateboard Marketing do what they do because they LOVE IT,” says SiriusXM’s Jose “Metal Ambassador” Mangin. “There’s no one in the world that is as seasoned and dedicated to the art of metal promotion. I’ve been helping Munsey spread the good gospel of metal for 25 years, and we’re both just getting started! Congrats on 30 f’in years of dominance!” Syndicated radio host and author Full Metal Jackie adds, “Munsey is integral to the heavy music scene. He carries the torch proudly and at this point he is basically a de facto member of most of your favorite metal bands. Cheers Munsey & Skateboard.” These sentiments are echoed by the artist's Skateboard Marketing Ltd. has represented, with many noting the integral part the company has played in their success. “Skateboard Marketing has been part of my team for 20 years now,” says Megadeth bassist David Ellefson. “They understand and connect with my fans and record buying customers which makes the business of music that much better and easier. Happy 30th Skateboard and thanks for all you do!” Says Overkill vocalist Bobby Blitz, “Congratulations to Munsey and Skateboard on 30 years of keeping the airwaves chock ...