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VDS Digital's Ginny Delaitre on Crafting Social Media Strategies

VDS Digital's Ginny Delaitre on Crafting Social Media Strategies

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 In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Ginny DeLette, founder and CEO of VDS Digital Agency. They discuss Ginny's journey from mobile app development to creating a full-service marketing agency, focusing on the importance of understanding client needs and the evolving landscape of mobile apps and social media marketing. Ginny shares her unique strategies for engaging clients through storytelling and emphasizes the significance of selecting the right platforms for effective audience engagement. In this conversation, Ginny discusses the effective use of LinkedIn for B2B marketing, emphasizing the importance of genuine engagement over viral tactics. She highlights the need for a structured marketing strategy, particularly for small to mid-sized companies, and shares insights on integrating AI into marketing efforts. Ginny also talks about her journey in developing proprietary tools to enhance her agency's efficiency and service offerings.TakeawaysGinny DeLette transitioned from mobile app development to marketing.VDS Digital Agency offers comprehensive marketing strategies.Marketing requires ongoing effort and long-term client relationships.Mobile apps are evolving; web apps are becoming essential.Storytelling is crucial for social media engagement.Clients should focus on genuine content rather than AI-generated posts.Understanding your audience is key to effective marketing.Select social media platforms based on where your audience spends time.Don't expect all social media posts to reach a wide audience.Invest in platforms that align with your business goals. LinkedIn is crucial for B2B marketing success.Genuine engagement is more effective than viral tactics.Marketing should focus on nurturing relationships.Building a marketing strategy takes time and effort.AI can enhance marketing but must be used correctly.Proprietary tools can provide a competitive edge.Small to mid-sized companies benefit from agency services.Effective marketing requires collaboration across departments.Consistency in branding is essential in marketing.Marketing is a long-term commitment.Sound Bites"Social is clearly where it's at.""Marketing is always ongoing.""Social media is both ways.""LinkedIn is really the space.""AI is helping me in my work.""People are using AI the wrong way.""I'm building my own SaaS product.""Creating proprietary tools is key."Chapters00:00 Introduction to VDS Digital Agency and UX Marketing01:53 Navigating Client Needs and Marketing Strategies06:12 The Evolution of Mobile Apps in Marketing12:05 Social Media Strategies and Storytelling17:53 Choosing the Right Platforms for Your Audience22:19 Maximizing LinkedIn for B2B Success27:58 The Importance of Genuine Marketing32:42 Building Effective Marketing Strategies36:22 Navigating AI in Marketing41:10 Creating Proprietary Tools for Efficiency -> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Coursehttps://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.

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